I gave a talk at the final XOXO conference.

At first, I thought I'd revisit my first talk from ten years ago. But it turned into something different. Something about life, and art, and… McDonalds?

19 minutes. Try to go in without spoilers and watch until the end. 🙏 And thank you so much.

➡️ https://www.youtube.com/watch?v=Df_K7pIsfvg

Cabel Sasser, Panic - XOXO Festival (2024)

“Don’t waste this. Keep everyone guessing. Make me proud.” When Panic co-founder Cabel Sasser spoke at our second festival in 2013, the Mac software company ...

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@cabel Really loved watching both of your talks with my son, and you had a great way of communicating those lessons. I look forward to you hating giving future speeches again, as they truly are a treasure. 🏆
@cabel Loved it. Thank you for sharing this adventure and doing all of this! 
@cabel You are cursed to forever be a fantastic storyteller, in spite of your aversion to public speaking. ❤️
@cabel loved this so much! And genuinely moving ❤️
@cabel Cabel this was such a wonderful talk

@cabel I'm sending the nice email via a mastodon reply...

...sobbing at my desk, feeling so much joy, thank you thank you thank you

@cabel you make the internet better Cabel. Thank you for sharing all you do.
@cabel @imyke I've watched it twice now (the second time with my family) and I cried both times at the end so I hope you're happy very rude tbh
@cabel Cabel, I watched this on my own the other day and it was so good I had my kids watch it during lunch today. They both loved it (and I did, too). Thanks for putting this out there and for doing it in such an interesting way!
@cabel thank you so much for bringing so much joy and appreciation to the web! I loved this talk so much
@cabel in the spirit of "send the e-mail": it was a fabulous and touching talk, and I've long admired both your personal online presence and the way you and everyone at panic have built the sort of company you wanted to see in the world.
@cabel it was amazing to be able to see this in person, I was SCREAMING when the screen started moving up
@Osmose That was maybe one of the best moments of my life, being in that room. i’m glad you were too!!!
@cabel That reveal felt very Last Week Tonight
@cabel In the spirit of the talk (sans spoilers) - THANK YOU for this talk. It was just what I needed to hear when I needed to hear it. It was epic in the best possible way!
@cabel lovely adventure, and amazing ending!

@cabel That was excellent. Thank you for sharing.

(and to @spaceninja for putting it on my radar)

@cabel thank you for sharing this. Your enthusiasm is contagious, because now I want to go down the rabbit hole.

@cabel McDonalds really did go through an "elaborate hand-painted mural" phase -- here's some (unfortunately terrible) photos from the one in Stillwater, Minnesota in 2019. They even include the historic Stillwater bridge and local dinner tour paddleboat.

This mural _probably_ dates to the early-to-mid 1990s; I believe this McDonalds was built while I was in high school.

@cabel Taking your conclusion to heart: I loved this talk, Cabel!
@cabel this was a phenomenal talk. Thanks for sharing!
@cabel That was incredible. Thank you.
@cabel Loved everything about this. It hit close to home - my grandfather was a senior design leader at WED from 1953 until the opening of Tokyo Disney. Very similar work and sensibility to Wes. I wonder if they crossed paths or if my granddad had any stories about him. Grandpa died in 2011 so unfortunately I won’t be able to ask. I often wonder what he thought about building something greater than him that will live on beyond his lifetime, if he cared or if he just did the work.
@caitmuenster @cabel Can you share any of your grandfather's work?
@cabel thank you for this 🥰 it was a wonderful talk 🙌🏽
@cabel Loved the talk Cabel! If you feel like it, would be great to get an update on all the open topics from ten years ago :) I'm sure there's been plenty lessons in that time - maybe in blog form? Food for thought! Loved both talks.
@cabel Your talk was passionate, touching, and so joyful. Thank you for sharing this story. (And Wes Cook’s, too.)
@cabel Wow, Cabel, you are a hero! This is fantastic!
@cabel That was touching! Thank you 🙏
@cabel That was a beautiful talk. Thank you.
@cabel Sending the ~email~ toot, as requested. This was amazing, and really made my day. Thank you!
@cabel you did a great job. Thanks for sharing!
@cabel I sent the link to a friend and got this back, the perfect response:
@cabel It made me extremely happy, thank you. ☺️
@cabel high and above the highlight of my XOXO, thank you for being you
@cabel what a joy to watch! Thank you, it was superb
@cabel Incredible. Watched it last night. We had seen the new design language in Europe about a year ago, and only there, so assumed it was a unique overseas branding. Have a picture in front of the slogan. Hits differently now.
@cabel Great stuff my friend. Thanks for sharing, @Batz and I enjoyed it a great deal. 👍

@cabel

I saw all these toots about how “great" this talk was, and that I should just go along for the ride.

Well, I thought “fine, I’ll watch it and see what the hubbub is all about.”

This talk is absolutely beautiful, and incredibly moving. I want more like this on the internet.

@cabel this talk was phenomenal. You sir, are a national treasure 🫡

@cabel I have been recommending this talk to people all week, it’s fantastic, thank you 💛

And today I was walking through London, and I saw those two words in the exact same font 👀

@cabel I’ve followed you for years, and appreciate what you do! This talk was awesome. Keep being great, and thank you for what you do.
@chrismcobble thank you, Christopher!!

@cabel No, thank you! I am the lucky one to get to follow your work and thoughts. You are inspirational!

I also have you to blame for this slight addition I’ve had for a couple of years now . :-D

@cabel Absolutely incredible ❤️

@cabel Cabel! Long time fan, first time tooter(? jesus, is that what it's called?).

Anyways...

This talk was amazing. Thank you so much for doing it!

Incredible.

@cabel I’ve just had a little cry at the end of this having finally got round to watching it. Lovely! Thank you!
@cabel Just dropping by to say how much I enjoyed it, and congrats on the acquisition!!