If you're looking for an explanation of what's happening at Google with the current layoffs, just watch this video. Steve Jobs' reflections about what happened at Apple provide the best explanation. It's something you'll encounter in all corporate companies.
#google #stevejobs #layoffs #entshittification
The irony of it is that now Apple seems to be in a similar state again.
#google #stevejobs #layoffs
@obrhoff apple is not near a monopoly if you see it globally. they own the most profitable part of their respective markets, but outside the us they are nowhere near a monopoly.
@Nfoonf @obrhoff the same dynamic Jobs describes still applies though, as Apple won't move down-market. Making a better iPhone won't result in better sales in the market segment Apple targets.
@defense @obrhoff apple is still a product and user driven company. They make their money anyway because they do not compete with price.

@Nfoonf @obrhoff

The point is not the monopoly. It is that the company gets to the situation where the product development doesn’t affect their bottom line significantly.

#GoogleFree #Enshitification

@obrhoff Apple is turned over to the Services and Financial people, and that’s how you get a headset that should be a peripheral for a Mac, turned into a standalone iCloud-dependent “platform” with its own (30% cut-attracting) app store, etc.

@obrhoff I don't know about that, since steve died we've gotten the watch which is very popular and now the visionpro (which I'm still hopeful that they can get right.. but …)

A product that even slightly misses at a company like apple hurts them more than a company like MS where everyone expects a fuckup. So there is this high bar thats probably both external and internal around new products.

Unfortunately I think the „remote work“ and „work from home“ culture contributed a lot to it. It made it totally acceptable to work with people that you won’t meet anyway in reality.

If you're job can be done from home, it can also be done from India.

Thats the reallity we are living now.

#google #stevejobs #layoffs #workfromhome #remotework

@obrhoff

If you ever had to do time zone math when scheduling a conference call to dial in with your BlackBerry, you were already distributed 🤷🏻‍♂️

@obrhoff
If people were compensated for their commutes, if people weren't treated like cattle in offices, if management gave any fucks about employee morale / comfort, remote work wouldn't be the appealing option it is. I can work in my private, quiet, clean office at home; or in a noise-filled, "open floor plan", desk hoteling situation at the work campus. That's after a 30 minute commute through rush hour city traffic.
@GrayGooGirl @obrhoff 30 minutes commute seems like a dream. Mine was at least an hour each way. Life's too short for that.

@GrayGooGirl @obrhoff

I think the shift from office-working to home-working has nothing to do with anything, it is just the end of The Modern Era. When there is no steam engine, why should we move over the town to work somewhere else than home? It is not because the office work is not compensated, but because there is no reason to go there.

And yes, we need bigger homes.

Read Alvin Toffler “The Third Wave” (yes, it is an ancient book).

#TeleCommute #ThirdWave #Enshitification #GoogleFree

@mcepl
I think there is direct value in workplace social engagement from an interpersonal relationships perspective. I think in person collaboration can be more productive than large online meetings. Neither of those things make the hassle, tedium, and general discomfort of office spaces worth it.
@obrhoff

@GrayGooGirl @obrhoff

I don’t argue with you, but I am afraid the powers to remove this historical anomaly (just a few hundred years of people working in the office comparing to the thousands of years working more or less from home) are so strong, that we will have to find some relationship building resources elsewhere.

@mcepl @GrayGooGirl @obrhoff blaming layoffs on wfh is just an incredible take. I think maybe the worst one I've seen yet from a (presumably) rto advocate.

EDIT: Tone policeman claims he is a WFH advocate so correction on that 'presumably'...
@obrhoff outsourcing had nothing to do with remote work. You are a decade off in that regard.
@obrhoff
That's why labor rights has to be worldwide. There can be no labor havens just as there can be no tax havens.

@obrhoff Not exactly true.

Remote work != Remote work in certain time zones.

Our sliver of our company started with a rough policy of you can work anywhere in EU timezones. Other timezones were considered only in exceptional circumstances.

And that's basically true. My coworkers, down under, are basically on a one message and one answer per 24 hours work mode.

Now if I think to our early days, how I interacted with our CTO, he suggesting a way to analyse data, me coming back 30m with the

@obrhoff result, and potentially iterating a couple of times a day to get progress, nope, you will not get with somebody in a time zone +12h away.

On top, you get aspects like knowing the locale (it's hilarious what errors we make about Asians, but also the other way around), and the ugly truth that good Indian IT people are not growing on trees. Plus, some Eastern Europeans are quite competitive on living expenses, sadly, with at least some parts of India.

@obrhoff

I believe that outsourcing overseas is orthogonal to this process. Perhaps, because product doesn’t matter any more, cost-cutting on R&R is the only way how to improve the bottom line?

@obrhoff this is a completely ridiculous take and obviously untrue.

Do you really, genuinely think that companies hire in expensive locales for marginal benefits of them coming into an office? Seriously?

"let's pay 10x the price for staff + office space because face to face meetings are <3"

I mean, I really need to hear you defend this position because I can't quite believe this is what you actually believe?

@obrhoff #ImageDescription is missing.

#Plzfix by editing the post and adding #AltText.

#thx

@kkarhan
I kinda thought that, as well.

But then again, the post proper covered it pretty well, and I don't think a caption "Steve Jobs explains enshitification" would add to it significantly.

I, personally, would have added it, and will do so when I redistribute it some time in the future. (I stole it, naturally.) (You can do this, too.) (It's how I get all my memes: "stealing" AltText-less stuff.)

Unless you mean clothing/background, in which case, never mind. 😜

@obrhoff It's ok, companies have now packed themselves with product people. They do meetings all day. Message clearly received.

@obrhoff For a fantasy version of this, there is "Going Postal" by Terry Pratchett from 2005(!).

Engineers, having invented a new, faster communication, get ousted by the Finance people who then defend their monopoly by all means. While service is degrading more and more, prices continue going up.

https://en.wikipedia.org/wiki/Going_Postal

Going Postal - Wikipedia

@obrhoff The product becomes the byproduct. The purpose of the org is reduced to "preserve the org".

As I wrote in a different thread: that is why the mightiest empire will fall at some point and why the most dominant company will disappear from the market anyway. It's the inherent mortality gene they all carry in themselves.

@obrhoff

Spot on… by Steve Jobs.

@obrhoff I love how the interviewer doesn’t know what toner is. Sort of presaging today’s political media. Just dumb shits who look ok on tv.

@blueQuaternary @obrhoff

Interviewers sometimes play dumb to draw out information that some of the audience might need.

@obrhoff

Applies to GM and their transition from product driven to marketing driven company in the 1960s-70s.

GM had solid engineering and would try new things, first to turbocharging in 1962 with the Oldmobile F85 and then Corvair, flexible propshaft in the rear transaxled Tempest, fuel injection in 1957, etc.

But those R&D programs cost money. Marketing was cheaper, and the marketers were moving up in the corporation and by the end of the 1960s basically controlled things.

R&D budgets were cut, the different brands were forced to share platforms and then drive-trains and so on.

With new EPA and NHTSA regs the company was struggling to adapt with the new, lower R&D budgets, so corners were cut. Quality declined. New products were copy-pasta from other divisions. Customer satisfaction tanked.

GM saw its market share drop from 50% to 30% in the 1970s, and continue to decline into the 1980s.

It's the same arc whenever marketing and accounting get control of a corporation and they lose focus on product.

@obrhoff. IMO, many companies now are run by "Professional Executive° teams. These are people who haven't don't the bottom rung jobs, they graduated college and went straight to an Executive job.
These folks play with numbers and lay off on a quarterly performance basis. In general they know what the service model is but never know enough detail to actual Execute on the basics.
This IMO is what's harming companies and why the value to customers is often WAY OFF from consumer expectations.

@obrhoff I don't know who Google is marketing to, but it sure isn't me. Usually the first time I hear of a Google project is when they're shutting it down.

I guess I can scratch Dart/Flutter off my list of things to look into. It would be foolish to invest my effort when their corporate heart isn't in it.

We're entering a post-product era, where products don't have to work or make a profit, just generate sizzle to make the number go up.

@obrhoff You could almost make an argument that Apple's drifting into this problem as well.

@obrhoff
Fascinating. I certainly don't have the intuition Steve Jobs did. But I arrived at many of the same conclusions as he from a different path.

I call my view the path to mediocrity. Inspired and creative people build an innovative company. It grows from its success, and must thus hire mid-level managers. These move up the line over time, and as the inspired creators retire, often some of these become top level managers.

But they lack the genius and inspiration of the originators.

@obrhoff I know Steve Jobs had lots of personality flaws, but, wow, he knew what he was talking about, and how to talk about it. He could turn the bullshit off. Not much compassion, a single-minded maniac, but he had integrity. (I don't fault anyone if they don't like him, but he was a class above the founders and CEOs we have now.)
@obrhoff didn’t we just hear this with Boeing? The engineers lost control of the company to those in finance and if you’re a company driven by people who only know finance they only drive financial decisions. Which is rarely, if ever, good for the consumer.
@obrhoff I'm surprised and amused that he had to explain what toner was to the interviewer XD
@marksemczyszyn @obrhoff Indeed. They don’t have a product guy in charge. They have the ops guy. And that’s who Jobs chose, and it has led to massive growth – but at what cost? (I’m not going to go down the ‘Apple cannot innovate’ rabbit hole. But there have been shifts in priorities that have resulted in a different company.)
@craiggrannell @obrhoff I mean Jobs may well have changed his stance once Apple got a great angle on the personal portables. Maybe he figured ops was the way forward and there were enough product people in the fabric of the company to carry it on. However, the changes are illustrated by the keynotes. It’s robotic now, delivered by the cast of Humans.
@marksemczyszyn @obrhoff Most of these keynotes come across like everyone wants to be Steve Jobs. And I’m not just talking about Apple’s. It’s everyone. But they come across like actors. His keynotes – while rehearsed – came across as effortless and very human. What we see now feels a little soulless.
@craiggrannell @marksemczyszyn @obrhoff This is the truth. Apple today is not Jobs' Apple, it's Cook's Apple.
@obrhoff I love how he mimes pouring a canister of toner into a copier, because that's how it used to be done, before the toner started coming in cartridges.
@obrhoff Basically the same thing that happened at Commodore in the 1990s and led to their bankruptcy.
@obrhoff
What's even sadder is that we're already seeing signs of this at Apple…