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Gaëlle, patate quantique Describe it as if you were on the phone and you wanted to fully explain the image to your correspondent.
I always fully explain my images. My posts are generally about very obscure niche topics, my image posts even more so. This means I always have a whole lot to explain, sometimes on various levels (explanations of explanations of explanations of explanations).
However, I don't describe and explain my images as if I'm on a phone. If I were on a phone, my correspondent could talk back. I could ask them inhowfar they're familiar with the topic at hand, what they need described, what they need explained and what they don't. Then I could give them a description and explanation tailor-made just for them.
This doesn't work in the Fediverse. I don't have one correspondent, but potentially millions in the Fediverse and billions on the Web. I can't tailor one description and explanation for all of them all the same. I can't even ask them all what they need and what they want, and even if I could, I'd get lots of different replies that'd contradict each other.
So what I do instead is write one gigantic info dump right away. It doesn't go into the alt-text, though. For one, explanations must never go into the alt-text. They must always go into the post text where everyone can access them. See also
the article about this in my alt-text and image description wiki. Besides, Mastodon, Misskey and their forks cut alt-texts with over 1,500 characters off, so I can't really exceed that. But as far as I know, Mastodon allows external posts to have 100,000 characters before it rejects them, and my character limit is over 16.7 million. So I have much more space in the post than in alt-text anyway.
When I post a meme, the image gets a regular alt-text that also transcribes the relevant bits of text verbatim, and I add an explanation section to the post text that links to whatever I can link to for explanations and explains directly what I don't have external explanations for. I've read that at least some Mastodon users prefer explanations right in the post to links because linked websites don't necessarily have to be accessible. But my experience is that if you give them the choice between one link to KnowYourMeme and
seven explanations measuring
over 10,000 characters, they'll prefer the link to such a monster post.
Still, I can't always link to external explanations, so I might still have to inflate meme posts with long explanations.
Examples:
My original images are rendering from very obscure 3-D virtual worlds. When I post one of these, I describe it twice.
For one, I write a full, detailed description of the entire image. I can never know if someone is curious enough to want the whole image described. Besides, more often than not, what matters in the image in the context of the post is not one specific element in the image, but the whole image, the whole scenery. This description also includes transcripts of
all text within the borders of the image as long as I can read it in-world, and it includes all explanations necessary to understand the post, the image, the image description as a whole and all elements of the image description.
The long description goes into the post text.
As it's a hard requirement to have an accurate, sufficiently detailed image description in the alt-text if your posts reach Mastodon, I distill a shorter image description for the alt-text from the long one. It has to fit into 1,500 characters together with a note where to find the long image description. The alt-text doesn't contain any text transcripts because I can impossibly put 20 or more individual text transcripts into well under 1,500 characters.
Examples:
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