my local pharmacy: we need a logo that really conveys “don’t worry, everything is going to be all right, we’re here to help”

brand consultant: I’ve got just the thing chief

this is a Dutch pharmacy and my Dutch husband asked in a confused tone, "doesn't everyone associate snakes with healing?" to which I said "NOT LIKE THIS???"
@0xabad1dea yep, got some medicine bottles with just this logo...... it is very much a Dutch thing

@0xabad1dea "if you aren't healed, you haven't applied enough snakes"

also, why do those snakes have an underbite?

@0xabad1dea I believe the snake being associated with healing originated from Genesis, when the children of Israel were being attacked by fiery serpents and they needed to look to the bronze serpent to heal them. However, the serpent they looked to was not a real snake, it was a bronze one, without the actual venom. So snakes, inherently, are poisonous, and the “healing snake” was in the form of a snake but without the snake’s poison.
@raylai @0xabad1dea pretty sure it's actually from Asclepius's eponymous rod. the pharmacy snake looks to be a highly stylized Bowl of Hygieia, a symbol which I don't think I've ever seen in the United States
Rod of Asclepius - Wikipedia

@raylai @0xabad1dea I'm pretty sure the "snake healing" rod thingy comes from Greek mythology or smth.

@0xabad1dea At first I was all...

and then I was...

@0xabad1dea who associates snakes with healing?
@0xabad1dea “doesn't everyone associate dogs with friendliness?”

@0xabad1dea What if, and I'm just thinking aloud here, what if we put the snake in a labcoat?

Maybe frame the snake's medical degree on the wall behind it.

@0xabad1dea The snake has escaped the Caduceus and is now cutting loose to enact its own cryptic goals
@0xabad1dea I find python programmers pretty trustworthy.
@0xabad1dea Looks like a Halo emblem LMAO
@0xabad1dea "the traditional symbology of healing is two snakes entwined around a-"
"Only two? So it will be more awesome if I give you THREE snakes yeah?"

@http_error_418 @0xabad1dea AI! Make me a brand logo of two intertwined snakes on a staff.

AI be like: (image)

@http_error_418 Two snakes is commerce, not medicine. For *some reason*, the two snake variety is used more often in the US.
@0xabad1dea "we do not sell snake oil, only live snake"
@0xabad1dea That looks more like the logo of the evil world-domination organisation in a superhero movie
@0xabad1dea looks like some raider faction you'd find in fallout

@0xabad1dea There’s kind of a limit to minimalism, and it’s when your reference isn’t clear because of a lack of visual information.

Like, c’mon, it’s called the ROD of Asclepius; you can’t take out the rod itself!

@0xabad1dea this has been ubiquitous in the netherlands for as long as my life is
@aetios is it a specifically pharmacy thing? or is it a generic bag design that small businesses buy?
@0xabad1dea specifically pharmacies
@0xabad1dea i know nothing about this graphic other than that i strongly associate it with pharmacies. its on paper and plastic bags.
@0xabad1dea that's a really cool version of the bowl of Hygieia though. And the perfect logo for my new space raider faction.

@0xabad1dea in Germany, pharmacies use a variation of the staff of Asclepius, which includes a basin.

If this symbol came from Germany, I'd assume that the triangle in the lower part of the snake is a simplified basin?

Edited: just learned from @hakonlo that the basin is the Bowl of Hygieia, a symbol of pharmacology!

Man kann alt werden wie 'ne Kuh und lernt doch immer dazu! (you can get as old as a cow and still you'll learn new things)

@0xabad1dea

Those overhead projectors look unstable to me

@0xabad1dea
"Do Not Tread On This Bag"
@0xabad1dea
Dutch pharmacies use Asclapius' snake as symbol.
https://en.wikipedia.org/wiki/Asclepius
Asclepius - Wikipedia