my local pharmacy: we need a logo that really conveys “don’t worry, everything is going to be all right, we’re here to help”

brand consultant: I’ve got just the thing chief

this is a Dutch pharmacy and my Dutch husband asked in a confused tone, "doesn't everyone associate snakes with healing?" to which I said "NOT LIKE THIS???"
@0xabad1dea yep, got some medicine bottles with just this logo...... it is very much a Dutch thing

@0xabad1dea "if you aren't healed, you haven't applied enough snakes"

also, why do those snakes have an underbite?

@0xabad1dea I believe the snake being associated with healing originated from Genesis, when the children of Israel were being attacked by fiery serpents and they needed to look to the bronze serpent to heal them. However, the serpent they looked to was not a real snake, it was a bronze one, without the actual venom. So snakes, inherently, are poisonous, and the “healing snake” was in the form of a snake but without the snake’s poison.
@raylai @0xabad1dea pretty sure it's actually from Asclepius's eponymous rod. the pharmacy snake looks to be a highly stylized Bowl of Hygieia, a symbol which I don't think I've ever seen in the United States
Rod of Asclepius - Wikipedia

@raylai @0xabad1dea I'm pretty sure the "snake healing" rod thingy comes from Greek mythology or smth.

@0xabad1dea At first I was all...

and then I was...

@0xabad1dea who associates snakes with healing?
@0xabad1dea “doesn't everyone associate dogs with friendliness?”

@0xabad1dea What if, and I'm just thinking aloud here, what if we put the snake in a labcoat?

Maybe frame the snake's medical degree on the wall behind it.

@0xabad1dea The snake has escaped the Caduceus and is now cutting loose to enact its own cryptic goals