my local pharmacy: we need a logo that really conveys “don’t worry, everything is going to be all right, we’re here to help”

brand consultant: I’ve got just the thing chief

this is a Dutch pharmacy and my Dutch husband asked in a confused tone, "doesn't everyone associate snakes with healing?" to which I said "NOT LIKE THIS???"
@0xabad1dea I believe the snake being associated with healing originated from Genesis, when the children of Israel were being attacked by fiery serpents and they needed to look to the bronze serpent to heal them. However, the serpent they looked to was not a real snake, it was a bronze one, without the actual venom. So snakes, inherently, are poisonous, and the “healing snake” was in the form of a snake but without the snake’s poison.
@raylai @0xabad1dea pretty sure it's actually from Asclepius's eponymous rod. the pharmacy snake looks to be a highly stylized Bowl of Hygieia, a symbol which I don't think I've ever seen in the United States
Rod of Asclepius - Wikipedia

@raylai @0xabad1dea I'm pretty sure the "snake healing" rod thingy comes from Greek mythology or smth.