my local pharmacy: we need a logo that really conveys “don’t worry, everything is going to be all right, we’re here to help”

brand consultant: I’ve got just the thing chief

this is a Dutch pharmacy and my Dutch husband asked in a confused tone, "doesn't everyone associate snakes with healing?" to which I said "NOT LIKE THIS???"

@0xabad1dea At first I was all...

and then I was...