Nearly a million misinformation posts about #AlternativeProteins and #vegan diets are spreading on social media, according to a new report from #ChangingMarkets.

In the detailed report, it was found that:

-Of 285 million social media posts analysed, 948,000 contain #misinformation 🤥
-Most of it was from #twitter ❌
-The posts sowed doubt about the benefits of #PlantBased food and helped to greenwash and “health-wash” meat and dairy products 🧼🥓
-Some of the posts were traced to animal meat and dairy interests 🥩🏭
-22 percent of posts analyzed promoted animal products as healthy and environmentally friendly
-The majority of the misinformation posts (78 percent) pushed “narratives that disparage” vegan diets and plant-based alternatives to animal products
-Almost half the disparaging posts linked dietary change to #ConspiracyTheories claiming that #ClimateAction and dietary change are part of a plan by the “global elite” to “weaken humanity and maintain control.” 🙃⚠️

https://plantbasednews.org/news/social-media/misinformation-against-plant-based-diets-social-media/

The full report from Changing Markets can be read here:

http://changingmarkets.org/wp-content/uploads/2023/12/Truth-lies-and-culture-wars-final-web-high-quality.pdf

#vegans #veganism #AnimalRights #ClimateCrisis