Craptacular Is More Like It

The Wall Street Journal informs us that Apple silicon was easy, but cellular modems are uniquely difficult.

Daring Fireball
Added this paragraph, summing up the absurdity of the WSJ's headline framing:
@daringfireball Qualcomm maintains much of the celltower switching and firmware updating to same, so they can keep moving the goalposts in their favor.
@daringfireball Apple is well known for not releasing product until it is up to their high standards. I switched from a 2020 Intel Macbook air it an M1 Macbook air and was totally blown away by the performance improvement. When Apple gets the modem hardware to their satisfaction, I’m pretty confident it will rock.
@daringfireball "This narrative especially suits Qualcomm if they’re concerned about their own engineering talent defecting." Is the main implied motive just to boost their stock price? (similar to their press release the day before the iPhone announcement)?
@philipkd I suspect it's a little bit of that, and lot of personal animosity and spite. The people at Apple and Qualcomm despise each other.
@daringfireball typo “Deaver announced the book on LinkedId a month ago” LinkedId ➤ LinkedIn
@daringfireball Spectacular take-down! Unless I’m mistaken, the Munich chip group was originally part of German industrial tanker Siemens—so the root of the problem might be a culture clash.
@tomrossberlin @daringfireball or, there may not be a problem, and this stuff just takes time.
@delric Depends on how you view the Intel purchase 4 years ago. Was it only the start of their ambition, or an admission that all their in house efforts hadn’t been sufficient? With the A4 having been released in 2010, I think it’s not unfair to say that Apple’s modem chip is already 13 years behind their SoC.
@tomrossberlin @daringfireball Intel bought it from Infineon, and Infineon is a spin-off of Siemens’s semiconductor group, but I don’t know if they made cellular modems back in 1999 before the spin-off
@chucker Siemens sold a few hundred million feature phones back in the day, so I think that would be the case. Either way, I imagine a German engineering culture still pervades that group, so that was my observation here.

@daringfireball I like how you re-frame it. But I think most people thought that by now (4 years after the intel acq) they would show something for it.

Perhaps now it will be 3 years further?

@pmcg @daringfireball most people who? engineers? or people of twitter?
@daringfireball This exquisite example of the art of the take-down is why we need the #chefskissemoji
@daringfireball why are business journalists routinely so bad at their jobs when covering Apple?
@delric Clickbait.
@gruber @delric I.e. “It is difficult for someone to be good at something when their salary depends on them being bad at it”
@daringfireball
What surprises me more than this article is the fact that so many still treat the WSJ as a credible news organization. Stop acting surprised that this sleazy company publishes misleading clickbait stories. It's what they do.
@daringfireball If making a compute chip is easy and a cellular one so difficult, why has Qualcomm been unable to match Apple’s CPU performance in mobile chips?

@daringfireball If building computer silicon is so easy, why do Apple A-series chips running 6 CPU cores outclass Qualcomm Snapdragon running 8 CPU cores by a mile. Apple’s last 8-core CPU chip was the M1. You know who claimed they would challenge the M1 late this year? Qualcomm. When’s that happening? Was it supposed to be yesterday? Weird how no one is talking about Qualcomm completely missing their target, and there’s this reversed narrative instead.

https://arstechnica.com/gadgets/2022/04/qualcomms-m1-class-laptop-chips-will-be-ready-for-pcs-in-late-2023/

Qualcomm’s M1-class laptop chips will be ready for PCs in “late 2023”

Qualcomm's early-2021 Nuvia acquisition is taking time to bear fruit.

Ars Technica
@daringfireball I was looking at the teardown you link to, I can't even find the modem!
@daringfireball In fact, you linked to the wallpapers, did you mean to link to the teardown? https://www.ifixit.com/News/64865/iphone-14-teardown
The iPhone 14 Feature Apple Didn’t Tell You About | iFixit News

The best feature of the iPhone 14 is one that Apple didn’t tell you about. Turns out this isn’t the iPhone 13S reviewers have been panning—take a look!

iFixit
@fifthrocket Whoops, yes, that was a mistake. Will fix, thanks!