It gets more absurd every day for Big Journalism to keep pouring its work into Saudi-government-funded Twitter, which is controlled by a right-winger who hates real journalism and boosts extremists.

It gets even more absurd for journalism orgs to keep embedding tweets in their stories, given Musk's unfathomable destruction of the platform's usefulness.

I keep wondering when journalists will discover that big tech is not their daddy.

@dangillmor

Upton Sinclair — 'It is difficult to get a man to understand something, when his salary depends on his not understanding it.'

@resonancewright @dangillmor

Exactly!
Like so often, just follow the money.

@resonancewright @dangillmor this ☝️☝️☝️☝️☝️☝️☝️☝️
@dangillmor
It's at this point that Twitter has become as mediocre as the alternatives. Lists to me was the great advantage. Ads and MAGAs not so much a problem. No ads and control of MAGA input (someone else's list giving some view of the crazy level). With Musk's view limit and supposed charges coming I've stopped using lists. I've looked at some alts but seen nothing special. Not nearly enough input. So it's leave, but where to?

@dangillmor The vast majority won't quit it until and unless they decide it's no longer useful for promoting their work and their individual or corporate brands.

Fortunately, thanks to Musk's staggering incompetence (not his evilness) that day may come soon.

@jobsboils @dangillmor I also think that there could be more evangelism to news organizations of the advantages of setting up their own instances.

@jobsboils @dangillmor My (Pulitzer-nominated) buddy Joshua Ellis is fairly far along putting together a system he named Kowloon which is essentially “an Open Source, Mastodon-compatible social networking system in a box.”

An individual can set it up for a blog similar to WordPress, except it has a bunch of features for what Josh calls “circles” in terms of who sees what posts.

And its Node.js components are useful for things like the CMS-to-social workflows that news orgs need.

@eschaton Those advantages will need to have $ attached to them -- either directly (revenue streams) or indirectly (brand awareness, career advancement, etc,)

Appeals to the public good are not going to cut it.

@jobsboils Sure, the main reason to do anything with the #Fediverse is that there are millions of people here now, more than there were on Twitter when news and other organizations started an official presence there, and reaching them should be worth something in terms of clicks. (Of course, it also needs to not cost more than those clicks are worth, which is one reason I’m excited for Kowloon as I mentioned in a followup.)

@eschaton THAT'S the kind of argument that may click with them (so to speak). 😉

Also, the fact that journos have their own instance (and media orgs can create their own) and so won't have to put up with some lunatic billionaire's bullshit.

@jobsboils Exactly! Being able to publish under identities like @[email protected] has some advantages. :)
@eschaton @jobsboils There must already be some journalism-centric instances, no? What's the advantage of running your own instance over joining an instance like that?

@voxpopsicle @jobsboils There are indeed some journalism-centric instances; these are great for independent journalists.

The reason for a journalism org to have their own server is editorial/byline control. Say Some Paper is on the web at somepaper.com, you can trust that pretty much anything published via ActivityPub from the somepaper.com domain is legitimately from that organization without third party “verification.”

@dangillmor As a non-Twitter user, my perception of seeing embedded tweets in articles over the years slowly transitioned from a lightly confounding experience, into a signal that maybe I shouldn't be taking whatever I was reading at face value.
@dangillmor
Quoting primary sources from the web is a problem. At least now we can point at why you need both the extract and the link.
@dangillmor Good faith journalists were linking, bad faith ones took out of context quotes, or copied invented screen shots.

@dangillmor

One of the coolest things about the Fediverse is that both big tech and big journalism can only remain on equal footing as local journalism and tech initiatives. Just because they're "name brand this and that" doesn't propel them to the top.

@the_Effekt @dangillmor


when Prigozhin decieded to head to Moscow I found a lot of posters on the
#fediverse making cogent and insightful commentary on his motives at a time where nobody knew anything. When commentary started showing up 3-4 days later from media outlets, there was very little to no extra information added. I'm not suggesting they were copying, just that on getting info about fast changing events you cannot beat something like the #fediverse for speed of reaction.

Where the media does have an edge is when it does fact checking and impartial contextualising of events in a historical context.
@dangillmor You’ve heard the expression: “beating a dead horse”? this is big journalism riding a dead horse.
@dangillmor
tbh I ended up skipping outlets that ran stories that had the quote from a tweet verbatim then a link to the tweet quote with a preview which the quoted text had CnP'd from. Or worse made stories around twitter trends.
@dangillmor embedding tweets is cheaper and effective way to get clicks. Most readers fall for headline saying "xyz got destroyed for saying <nonsense>", we won't click thrua well worded criticism of the statement. Most folks enjoy one line take down( or meme) than lengthy article. Unfortunately journalism isn't commercially viable. As we are lacking attention span beyond one or two sentences.
@dangillmor @tchambers 🤔 ummm well actually it is. 🤷‍♂️ which sucks for all of us. Big business in general is major media’s daddy, and the second richest dude in the world owner of Tesla, SpaceX & starlink is not someone anyone in the “access media” is willing to piss off
@dangillmor There is no such thing as a Saudi government, as anyone in the West would define a "government." Saudi Arabia is an absolute monarchy with a Ministry (a bureaucracy acting on behalf of royalty) The Saudi government cannot fund Twitter because it doesn't exist. And most Saudis aren't "extremists" they're just ordinary ppl and Muslim.
@dangillmor Not just that, the context of a lot of those articles will be very unclear if Musk wakes up one day and decides to disable embedded tweets.
@dangillmor Elon's out of his depth on Twitter like that CEO on the Titan.
@dangillmor Not only is big tech not journalism's daddy, journalism is big tech's bitch.

@dangillmor This is not directed at you, but I realized something.

All the mastodites (my word) who predict or hope for #twitterisdead is like protesting against electricity. The real problem is that twitter became a privately-owned utility owned by a guy who feels he is the utility’s only customer. 😢 People will not leave twitter until he finally turns off the lights.