It gets more absurd every day for Big Journalism to keep pouring its work into Saudi-government-funded Twitter, which is controlled by a right-winger who hates real journalism and boosts extremists.

It gets even more absurd for journalism orgs to keep embedding tweets in their stories, given Musk's unfathomable destruction of the platform's usefulness.

I keep wondering when journalists will discover that big tech is not their daddy.

@dangillmor The vast majority won't quit it until and unless they decide it's no longer useful for promoting their work and their individual or corporate brands.

Fortunately, thanks to Musk's staggering incompetence (not his evilness) that day may come soon.

@jobsboils @dangillmor I also think that there could be more evangelism to news organizations of the advantages of setting up their own instances.

@eschaton Those advantages will need to have $ attached to them -- either directly (revenue streams) or indirectly (brand awareness, career advancement, etc,)

Appeals to the public good are not going to cut it.

@jobsboils Sure, the main reason to do anything with the #Fediverse is that there are millions of people here now, more than there were on Twitter when news and other organizations started an official presence there, and reaching them should be worth something in terms of clicks. (Of course, it also needs to not cost more than those clicks are worth, which is one reason I’m excited for Kowloon as I mentioned in a followup.)

@eschaton THAT'S the kind of argument that may click with them (so to speak). šŸ˜‰

Also, the fact that journos have their own instance (and media orgs can create their own) and so won't have to put up with some lunatic billionaire's bullshit.

@jobsboils Exactly! Being able to publish under identities like @[email protected] has some advantages. :)