Apollo has an opt-out sub refund screen out. Since I unfortunately know, first hand, all about this process I'll say this is all incredibly stressful. If you ever had a sub for Apollo, even if you uninstalled it and deleted Reddit, go check it out and at least consider it.

It's probably only a few $s for you but those $s get multiplied by 10s of thousands of subs and end up being real money straight out of Christian's pockets.

Macrumors commenter’s takes are always a take.
“Simple Maths” 2 million downloads, 100% conversion rate, 0 churn. Revenue of approximately $30M a year! Or $180M over the 6 years!!!
Reddit has good comments too. With my personal favorite “why didn’t the money get escrowed for 12 months?”.
@paul
"And they all lived happily ever after.
The End."
@paul well known developer of Apollo

@paul a bunch of jerks. Irrational arguments are like a**holes, we all have one, but they take the orifice to a new low.

Over my 25+ year career you could say I'm a multimillionaire. Do I have that in the bank? Heck no because that is combining yearly salaries.

I'm sick of these people trying to equate you all and also blaming you for raising a stink about the practices and dealings of these pompous entitled brats running these businesses.

Sorry.

@paul
Unless this person has access to Christians bank account this sounds like a Reddit fan opinion.

@paul it’s an interesting juxtaposition. To have a reasonably strong command of the English language, knowledge of GAAP, etc.

But to not understand simple math. Actual subscribers less Apple’s fees, less paying designers, less taxes, etc.

It smacks of a secret marketing campaign by that douche CEO. Makes you wonder how many accounts they control to help spin their narrative.

@how
Sadly it's probably not even astroturfed but real users
@paul
@paul I was reading that thread earlier and was absolutely appalled at some of the shit getting banded about in there. Some proper empathy-vacuums on display.

@paul Sure, it’s very reasonable for any business not to touch its money for 12 months.

I’m sure that person does the same with their salary.

@paul it warms my heart to see someone finally looking after the megacorp and sticking it to the little guy.
@paul I love it when people think that just because you’re indie means you shouldn’t spend your paycheck on… rent.

@SamTheGeek @paul also, they are all ultra capitalists, until someone else is making money.

I generally don’t read the comments there. Posts there are an exercise to show how smart the poster is.

@paul This post has to be from someone who's only exposure to real business is walking past a Dave Ramsey book in a Barnes and Noble without actually cracking it open.

Just monumentally uniformed.

@paul Yes, a individual developer should run their business like a multi-billion $ bank! Wait, those get bailed out all the time because they're managed horribly… but we should demand single individuals do better!!! And he better not own a phone! That's a luxury!

@paul
An average pizza shop in the US makes $600,000 revenue per year. There are not many developers that make that much.

Apple's AppStore makes $1.1 Trillion with 34 Million developers and 700,000 paying apps. Just 636 apps make more than $1 Million, most of these are games and generally big earners belong to big corporations, Tik-Tok, Disney, YouTube, PUPG, MSOffice etc...

The amount of indie devs among the 636 App Store Millionaires is tiny. Apollo is not one of them.

@reichenstein @paul I was lucky enough to make >$1M as an indie dev. Spread over several years. Split with another founder. Paying freelancers. And the tax office. Even if you make “millions”, you won’t be as rich as people imagine.
@eelco @reichenstein @paul net profit is what matters don't you think ?
@sebnoumea @eelco @paul Of course. But that's just more bad news.
@paul Bigger companies do amortize for accounting purposes. Big lol at the idea that any of them actually escrow the money. Even in a non-indie business, it’s spent by the time they receive it.
@jmwolf @paul yep. cash flow statement != income statement.
@paul I wish the average internet commenter understood the concepts of revenue, expenses, and profit as well as they seem to understand how to do simple arithmetic and type “well actually”
@paul Okay, that’s stupid.. but the crux of the matter is that they do in fact pay out the entire 12 month subscriptions at the beginning of the subscription period.. which is what is biting developers.
@paul I'm sure the same comments were made about you. I've been "accused" of making millions off my app, when in reality is more in the neighborhood of average US household income.
@paul I dunno, I refused the refund on Tweetbot only to find you over here buying M2 Macs 😆
@BenCurranDev M2 Mac, singular (well for now).

@paul Though the comment is in terrible taste and likely incorrect in many ways, the discussion about the liability is correct.

The revenue was not earned until the end of the sub period, should have been shown as a liability on his financials, and should have systematically been recognized as income.

It’s a terribly worded comment, but the accounting portion isn’t incorrect per se.

@joshginter @paul The comment is quite rational and likely to be correct. Unfortunately most replies here are completely sensational. The repost by Paul is also highly likely to just get people bashing on the comment, which is of quite bad taste.

@joshginter @paul

There’s but a tinge of a kernel of truth in there somewhere: namely liability for services yet to be rendered, which mind you, nobody is disagreeing with

The disagreement lies with the armchair accounting done by this commenter

Looks like this is going to be a🧵so bear with me

For starters it doesn’t make sense for most indie developers to use the accrual based accounting method, almost all devs will use a cash based accounting method

1/

@joshginter @paul

And in doing so, will dutifully pay income tax over all the amounts reported the 1099-Ks (or local equivalents) Apple provides to both the developer and the tax authorities.

And as you probably know, there is no unearned revenue in a cash based system.

But never mind that, say for the sake of argument you felt compelled to complicate things for yourself by adopting an accrual based system for the sole purpose of tracking liabilities.

2/

@joshginter @paul

Congratulations, you complicated things for yourself with no benefit to speak of.
Why? Because Apple doesn’t give you insight into individual transactions to track the liabilities that come with it.

You get a lump sum on your bank account, a breakdown of currencies that lead to that sum, and that’s pretty much it.

3/

@joshginter @paul

Sure they do provide a separate module in which you can track sales, but it’s separate and can’t be reconciled with the amount you get deposited on your account because of discrepancies in between the two in how things are tracked.

The main issue being, as it was explained to me by Apple anyways, when a transaction settles.

4/

@joshginter @paul

So I could see in the analytics that product1 was sold at $5 on 6/1/2023, but because the transaction might not settle until 6/4/2023, it might not be accounted for in the sum of money I receive on 7/6/2023.

In short: you can’t even properly track these liabilities even if you wanted to

5/

@paul
Ah, the Dunning Kruger effect in all its glory, he's
Just
So
Intellexual
innit.
@paul I love that “It's been downloaded 2 million times. With subscriptions running 12 months a year. What's the average subscription cost? = total revenue." is "simple maths”. I have no idea what those sentences are even supposed to mean, let alone how to make an equation out of them.

@conlan @paul The math in his mind **is** simple: 2 million x (6x12) x <average subscription cost>$ = Christian's Net Worth.

The problem is that it is also stupidly wrong.

@paul And the subscription has definitely cost a fixed amount the whole time? And the business has no overheads? Seems legit.

@paul Plus no support or infrastructure costs.

Sign me up!

@chockenberry @paul Are there any blogs or articles that constructively talk about the cost of business for indie devs? I know it’s not simple maths, but I’m curious about high-level itemization. It would also help devs that are considering going indie.
@paul Next step..."Shop for a jet and a yacht!" -- EZ PEEZY
@paul spez levels of math here
@paul wow and the idiot I am bought a lifetime subscription to pixel pals to show some support and keep Rupert around - fell for the scam *scnr*
@paul He's not wrong; that's *very* "simple" maths.
@paul love how he’s not taking into account the fact that it’s free, or a $3 one time purchase, OR optionally a subscription to ultra?
@paul wow, what an idiot (them, not you 😂)
@paul And converted into 🇨🇦 dollars that is a whopping $40M. Isn’t life beautiful? #sarcasm.
@paul Why is it always the Memoji profile picture people?

@paul the actual issue is “he is not poor” doesn’t matter!

He is working, day in and day out, to produce an outstanding app and integrate the latest OS features. He is not a landlord, this is not rent-seeking, he works for his living.

If you cut that off, he’s screwed! People who think like this commenter are sick. I would like to see what sorts of things they’d be saying if their income suddenly disappeared on a month’s notice.

@paul Apple’s 30% cut + server costs + most users paying nothing at all + not all downloads occurring on day 1 + it actually being 5.75 years.

I imagine the actual pre-tax revenue is about $750k per year, tops. I’m probably vastly overestimating. In any case, I suspect Christian is wealthy, but he’s had to take big risks and I expect his work-life balance is not as good as people with an employer and fixed working hours.

Come three months ago, he didn’t know his revenue was about to end.

@sdjmchattie @paul He’s said that if everyone who is ‘due’ a refund doesn’t opt out) then it will cost him $250,000 (US I guess).

We also know that most of his subscriptions come when he promotes them (around every quarter). So that £250,000 represents around 6 to 8 months. So somewhere around $500K possibly a bit less or a bit more.

But out of that you need to take equipment costs, the server guy, the server, support costs, Imgur costs etc. So not rich by any stretch.

@PhilipKing yes good point. Why try to multiply up when, like you said, $250k is probably half the revenue per year. Even then that’s the 2023 revenue. Lower revenue in previous years. With that info, given that good businesses make about 20% profit, his annual take home may be around $100k towards the end.
@paul He’s clearly forgetting about all the new costumes on top of the two million subscribers. Rookie mistake.
@paul These macrumors accounts are all spez, right? Same arguments he made, same bizarro math, same vindictive (and weirdly personal) tone, and the kind of usernames someone would come up with if they wanted to "blend in”
@paul I really want to know his secret to that 100% conversion rate, I promise to put it to good use.
@paul it’s very simple maths if “average subscription price” factors in conversion, churn, price changes, operating costs, … Easy!
@paul probably the same math they did at Reddit
@paul that’s Reddit CEO right? 😆
@paul Love it when people without business experience explain simple math in business. 😅