@ericatty @maegul @stux
I don't know if the Fediverse will solve those issues for small businesses, but it should be amenable to participating in solutions that help them. I currently run a small SaaS that is used by a few small business districts and the greatest problem I have is lack of interoperability between the website and their social media.
These types of businesses don't have marketing managers who can get it all to work out. Typically they abandon their website in favor of social media because they don't get many visitors there and eventually they'll even abandon all but one social media platform. It's too difficult to properly reach out through multiple channels without a dedicated marketing person.
Could small businesses figure out instances? They would just QR Code it. Small businesses haven't found a problem yet that they wouldn't attempt to solve by turning it into a QR Code.
Sometimes I'll send someone a link and they'll reply, do you have a QR Code instead?