Itʼs time the EU stepped in and started regulating Appleʼs use of apostrophes
you might not notice or care, but to me, it’s like reading this:
there should be a bug bounty program for this, I would be so, so rich
@BenRiceM I'm so confused? It should have an apostrophe on those.

@robb sorry, not a grammar issue, a typographic one.

Apostrophes (and quotation marks) should be angled, not straight.

If the symbol just goes straight it’s just for referring to feet or inches.

(The rule is okay to ignore in general, as long as you’re consistent)

Straight and curly quotes | Butterick’s Practical Typography

@BenRiceM disabling “smart” quotes in TextEdit and everywhere else is one of the first things I do when setting up any new Mac.
@BenRiceM @robb I wonder if straight quotes are used more by coders due to issues with curly quotes on CLIs

@BenRiceM @robb It hurts me even more to see this from a company that cared and cares so much about Typography.

I got introduced to typography much earlier (Remember Letraset rub down letters?), but the Mac opened a whole new world for me.

And now this!

@below @robb “Remember Letraset rub down letters”

oh god, how old do I look?? 😫

@BenRiceM @robb Sorry, I did not check the picture even 😝 OK, you look as if you have no idea what that even was
@below @robb I mean, I’m familiar with it, just academically 😜
@BenRiceM @robb As my picture doesn't give away much, I tell you that I have actually used these. Extensively.
@below @BenRiceM @robb I got in at the very tail end of those … found the last stock my local arts and crafts store had back in 2005 😅 http://zathras.de/angelweb/x2005-02-18.htm
Pimp My Mac (cont'd.)

@BenRiceM Approximately 1/5 of my time at Apple is asking people to use typographic quotes and apostrophes.
@rmondello this seems like such a solved problem
@rmondello @BenRiceM ok I am a grammar nerd and I have no idea what any of this is about.
@BenRiceM please don’t look into double quotes in code sample on slides. leave some bounties for others 🙏
@BenRiceM hey at least they aren’t using accent marks.
@BenRiceM do you experience the ‘my bookmarks changed order for no good reason and now I can’t find where I am in my list’ bug?
@BenRiceM if they don’t see it, I guess it doesn't bother them...
@BenRiceM @siracusa “I suppose smart quotes and curly quotes just don’t work in all situations,” said the 5’11” man. “As with autocorrect induce errors, I’ll just have to manage.”
@BenRiceM What's wrong with that? I’m sure it's correct, I don’t know what you're looking at.

@BenRiceM All you need is '

🎶 🎶 🎶

' is all you need