DeeVee
Jeff KosseffIf you’re really that angry about Twitter’s new policies, you might consider *not* providing Twitter with new content, no matter how amazed you are by a soccer game.
“I’m so angry at Elon Musk that I will write for him free of charge and allow him to continue to claim record traffic levels.”
I realize that Twitter remains the best way for journalists to promote their work, but eventually there needs to be a breaking point.
Meeche@jkosseff you’d think. Losing a lot of respect for people still on Twitter.
DSmith_TucsonTwitter's never been a great way to promote work, much less the best. It drives minuscule levels of traffic. There are ~a dozen platforms that send more readers our way.
R. Robot@DSmith_Tucson @jkosseff
My impression is that it's more effective for promoting work to other journalists and political contacts than with readers. Basically, it helps careers but not readership.
My impression is that it's more effective for promoting work to other journalists and political contacts than with readers. Basically, it helps careers but not readership.
Stephen Fierbaugh@jkosseff Please help me understand that sentiment. Why is Twitter the best way to promote journalists' work? Facebook is massively bigger and early evidence from @briankrebs suggests that Mastadon is already driving more traffic to his articles than Twitter did, apparently because the follows are apples/oranges to Twitter follows.
BrianKrebs (@[email protected])
At the urging of a few folks here, I decided to run a test to see which social networks clicked through most on this week's scoop about a hack of the FBI's InfraGard program. https://krebsonsecurity.com/2022/12/fbis-vetted-info-sharing-network-infragard-hacked/ LinkedIn tells me I have ~100k followers there. 80 Linkedin users commented on that story, but it looks like only about 25 of them actually clicked the link the first 24h! A number equal to about 2 percent of my 350k Twitter followers clicked on the story (6600). In contrast, the story posted here generated 3300 impressions in the same time period, even though I had (at the time) only about 15,000 followers. Also, That 3300 number would probably have been higher, but for the fact that I forgot to add the versioning link and edited that into it afterwards. That tells me that, for now at least, engagement on Mastodon is significantly higher than on either LinkedIn or Twitter.
BrianKrebs@sfierbaugh @jkosseff Facebook is no different for me. I deleted my Facebook account I think ~3 years ago and I haven't missed it, or the paltry readership that being there years brought.
@briankrebs @jkosseff Yeah, 15y ago, I was tasked with mitigating an infosec incident re FB for my org. When I showed how easy FB made determining social graph for our org, I got major pushback from our directors even though they were pretty clued in security-wise. I came to conclusion that FB was literally addictive in a clinical sense and deleted my account. I have not been back and have not missed it. This feels the same for a lot of the newsies that are otherwise sharp reporters.
Maria Reynolds@jkosseff I'd hope so. I'm not a journalist, but my breaking point was the owner, saying that Jews need to turn the other cheek, regarding the Holocaust. I'm not Jewish either, just so disgusted with the rise of antisemitism. I will be so happy when the bird site dies.
toxtethogrady@jkosseff That, I believe, is ending. Now it serves no other purpose than an account that allows access to the Dark Web (for the purpose of keeping tabs on it)...
mary angela perna✅
antipode77Read this by Cory Doctorow.
https://pluralistic.net/2022/12/19/better-failure/#let-my-tweeters-go
Ed Sanders@jkosseff
I really doubt this is still true. I think the break point occurred already. While the raw numbers don’t seem enough, think about the kind of users who have left.
They would almost certainly be the most engaged, & therefore the most valuable. For a mainstream journalist the network effect has almost certainly diminished dramatically as the first & second tier of amplification is smaller. Networks are resilient, but there are still key nodes.
@jkosseff Twitter may still perform better than other options at the moment, but the writing is on the wall. Moving early is always better than moving late.
Not only will late movers end up behind the curve, but hang on too long and you can actually accrue reputational damage.
Half Cocked Law@jkosseff "I'm so angry that I will curtail my journalism to remain in his good graces"
Max Riethmuller (TechLife)@jkosseff that's the size of it.
sara@jkosseff absolutely, I am in read-only mode over there except my links to Mastodon. Not even liking or retweeting any more.