🇸​🇭​🇮​🇳​🇲​🇦​🇮:verify: (@[email protected])

@primesuspect I don't mind brands spinning up their own instances, but don't like seeing "Hello Fellow Kids" style brand accounts on the Fedi/Mastodon, especially on instances "for humans". So I'd say for me it depends _A LOT_ on the way the account is run. Be transparent about who's talking (not necessarily as-in actual names, but some indication of who's behind the wheel at different times, or better yet, separate accounts for separate departments/people), don't do the "wow relateable" memery, respect the platform etiquette (use CWs, don't mock and incite dogpiles on people who tell you to use CWs, use image descriptions, etc.). I know it's a bit reductionary to say this, but it _is_ concise, so: basically don't be stereotypically Microsoft ¯\\\_(🤷‍♀️)\_/¯