»#YouTube has published a new report into the rising significance of #virtualinfluencers, and how #AIgenerated or digitally-enabled entities are gaining traction.« https://www.socialmediatoday.com/news/youtube-report-rise-virtual-influencers/745841/?eicker.news #tech #media #news
YouTube Publishes New Insights Into the Rise of Virtual Influencers

Digitally-created characters are driving big engagement on YouTube.

Social Media Today

The rise of #AIInfluencers raises existential Qs: Is influence rooted in humanity/shared experiences or mere aspirational personas that can be replicated by #ai 🤔 #InfluencerMarketing

While #VirtualInfluencers offer novel marketing, we believe true #influencers are passionate experts contributing to their subject matter authentically, not just curating a facade.

But what's your take? Passing fad or disruptive force? How will it impact #InfluencerMarketing?

https://www.businessinsider.com/gen-z-influencer-marketing-career-goal-ai-social-media-instagram-2024-4

Gen Z's dream of becoming influencers is getting harder thanks to AI

Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are picking up brand deals. But that may end up being a good thing.

Insider

#Influencers themselves have a lot of negative associations related to being fake or superficial, which makes people feel less concerned about the concept of that being replaced with #AI or #VirtualInfluencers,” said Rebecca McGrath, associate director for media and technology at Mintel. #DeepFakes #AIGenerated

AI-created “virtual influencers” are stealing business from humans | Ars Technica
https://arstechnica.com/ai/2023/12/ai-created-virtual-influencers-are-stealing-business-from-humans/

AI-created “virtual influencers” are stealing business from humans

Brands are turning to hyper-realistic, AI-generated influencers for promotions.

Ars Technica
Welcome to Film Fashion Forum - a series of roundtable discussions on the art, law, and business of film and fashion, chaired by @ProfJohanna at Lincoln’s Inn Fields, Queen Mary University of London. Join the discussions! See you at the Forum! #Film #FilmLaw #Copyright #Performers #CGI #Deepfakes #Adaptation #Audience #FanFiction #Fashion #FashionLaw #DigitalFashion #VirtualInfluencers #Metaverse #NFT #ArtificialIntelligence #Design #DesignLaw #Designers #Sustainability #Environment #Welfare
#VirtualInfluencers. The ad industry is currently the branch of humanity most likely to someday create human-like, possibly fully self-aware, AI. Yet another way we are all doomed. 😑 (┐「ε:)