The rise of #AIInfluencers raises existential Qs: Is influence rooted in humanity/shared experiences or mere aspirational personas that can be replicated by #ai 🤔 #InfluencerMarketing
While #VirtualInfluencers offer novel marketing, we believe true #influencers are passionate experts contributing to their subject matter authentically, not just curating a facade.
But what's your take? Passing fad or disruptive force? How will it impact #InfluencerMarketing?
“#Influencers themselves have a lot of negative associations related to being fake or superficial, which makes people feel less concerned about the concept of that being replaced with #AI or #VirtualInfluencers,” said Rebecca McGrath, associate director for media and technology at Mintel. #DeepFakes #AIGenerated
AI-created “virtual influencers” are stealing business from humans | Ars Technica
https://arstechnica.com/ai/2023/12/ai-created-virtual-influencers-are-stealing-business-from-humans/