How Nestlé turns creator content into brand-suitable ads at scale

A new integration with CreatorIQ and CreativeX aims to bring greater rigor to creator practices that are becoming more central to communications.

https://www.marketingdive.com/news/how-nestle-turns-creator-content-into-brand-suitable-ads-at-scale/818825/

#DigitalMarketing #InfluencerMarketing

Expedia bets on creator-led marketing with IShowSpeed partnership

The campaign aimed at Gen Z is anchored on an Exspeedia digital hub for tracking the streamer’s journeys and easily booking trips.

https://www.marketingdive.com/news/expedia-bets-on-creator-led-marketing-with-ishowspeed-partnership/818792/

#DigitalMarketing #InfluencerMarketing

MAGA'S DIGITAL FABRIC: ACCUSATIONS OF STAGED COORDINATION EMERGE

Ashley St. Clair claims MAGA influencers use fake, staged, and coordinated messaging. This affects how people see online political groups. What happens next?

#MAGA #InfluencerMarketing #PoliticalNews #SocialMedia #FakeNews

https://newsletter.tf/maga-influencers-accused-of-fake-coordinated-messaging/

A MAGA influencer says many online political messages are not real but planned. This is a big change for how people trust online political news.

#MAGA #InfluencerMarketing #PoliticalNews #SocialMedia #FakeNews
https://newsletter.tf/maga-influencers-accused-of-fake-coordinated-messaging/

For creators, the reply button is the relationship

Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%)

https://content-na1.emarketer.com/creators--reply-button-relationship

#DigitalMarketing #InfluencerMarketing

"Across social media, an influx of A.I.-generated avatars is reshaping what it means to be an influencer. A Facebook group called Baddies in AI, geared toward women who are using A.I. to either augment their own social-media presence or create entirely new figures from scratch, has more than three hundred thousand members. In one post, a Black woman named Whitney shared A.I.-generated images of a white woman drinking iced coffee in a sunny apartment with blond-wood flooring. “Okay yall I’m going undercover,” she wrote. “May the odds be in my favor.” In the comments, one member jokingly called it “whitefishing.” Whitney mentioned that she’d already tried the approach on LinkedIn, uploading a white avatar but keeping all the other details—her name, experience, and posts—the same. “Recruiter outreach and post circulation jumped,” she wrote. “So for me it’s a data proven experiment, not self-hate.”

Ryan Milner, a professor of communication at the College of Charleston, told me that A.I. avatars seemed less like a rupture and more of a clarification. “One of the liberatory potentials of the internet was that you could divorce the mind from the body, and so the utopian read was that things would become more of a meritocracy where disability or race or other social hindrances wouldn’t get in the way. We would just be our intellects and be measured by that,” he said. But, with the advent of platforms such as Instagram and YouTube, the online self became highly saleable. “The internet has gone from a text-based medium to a visual one over the last two decades,” Milner said. “It’s not surprising that when people are playing with identity online in the age of A.I., that we’re still going to see the norms replicated. The tools aren’t changing that.”"

https://www.newyorker.com/culture/the-lede/with-ai-anyone-can-be-an-influencer

#SocialMedia #AI #GenerativeAI #Influencer #InfluencerMarketing

Key Opinion Leaders are not marketing tools but cultural architects in China’s digital age. Their influence stems from a blend of technological savvy, cultural insight, and authentic engagement. For brands entering or already operating on the Chinese market, success lies in selecting KOLs whose values align with brand identity, while navigating regulatory frameworks and evolving consumer expectations. https://mediascope.group/the-evolution-and-impact-of-key-opinion-leaders-in-chinas-digital-landscape/

#business #marketing #PR #PublicRelations #China #Asia #KOL #KOLs #influencers #InfluencerMarketing #brand #SocialMedia

Target puts creators at forefront of Pokémon anniversary campaign

In honor of the franchise’s 30 years, the retailer is working with a variety of content creators in a social-first campaign.

https://www.marketingdive.com/news/target-puts-creators-at-forefront-of-pokemon-anniversary-campaign/817648/

#DigitalMarketing #InfluencerMarketing

Sind #SocialMedia -Verbote für #Kinder und #Jugendliche sinnvoll? Und warum wird Influencern so viel Vertrauen entgegengebracht? Im Interview erklärt Prof. Daniel Wentzel vom RWTH-Lehrstuhl für #Marketing, wie #InfluencerMarketing zum milliardenschweren Geschäftsmodell wurde, warum Werbung und persönliche Nähe in sozialen Medien kaum noch zu trennen sind und mit welchen Strategien Follower gezielt beeinflusst werden. 👍

➡️ https://www.rwth-aachen.de/go/id/bshhgm

📸: A. Schmitter

#rwth #aachen #socialmedia