PPC LandUK travel marketers bet on bigger budgets despite economic clouds: UK travel & tourism marketers predict revenue growth and budget increases for 2026, as AI search boosts organic traffic and influencer marketing remains dominant strategy. https://ppc.land/uk-travel-marketers-bet-on-bigger-budgets-despite-economic-clouds/ #UKTravel #TravelMarketing #TourismGrowth #AIMarketing #InfluencerMarketing
ICYMI: TikTok and BSI's creator suitability report reframes brand risk: TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026. https://ppc.land/tiktok-and-bsis-creator-suitability-report-reframes-brand-risk/ #TikTok #BrandSafety #DigitalMarketing #SocialMedia #InfluencerMarketing
ICYMI: Austria's influencer marketing gets its first rulebook - and the industry wrote it: Austria's IAB Creator Hub published "The Paper" on March 3, 2026 - the first influencer marketing guide covering legal, tax, and disclosure rules for creators, agencies, and brands. https://ppc.land/austrias-influencer-marketing-gets-its-first-rulebook-and-the-industry-wrote-it/ #InfluencerMarketing #SocialMedia #MarketingGuide #ContentCreators #Branding
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Austria's influencer marketing gets its first rulebook - and the industry wrote it: Austria's IAB Creator Hub published "The Paper" on March 3, 2026 - the first influencer marketing guide covering legal, tax, and disclosure rules for creators, agencies, and brands. https://ppc.land/austrias-influencer-marketing-gets-its-first-rulebook-and-the-industry-wrote-it/ #InfluencerMarketing #MarketingGuide #DigitalMarketing #ContentCreators #IAB
FYI: PhotobookShop hit with $39,600 ACCC fine for hiding paid influencer deals: Australia's ACCC fined PhotobookShop $39,600 for instructing influencers to hide paid partnerships and editing out negative product feedback on Instagram. https://ppc.land/photobookshop-hit-with-39-600-accc-fine-for-hiding-paid-influencer-deals/ #PhotobookShop #ACCC #InfluencerMarketing #SocialMediaEthics #PaidPartnerships
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FYI: Sweden's influencer ad crackdown: fines, court rulings, and EU law coming: Sweden's Konsumentverket flags persistent ad disclosure failures in influencer marketing, with fines up to 1.5M kronor and EU Digital Fairness Act due in 2026. https://ppc.land/swedens-influencer-ad-crackdown-fines-court-rulings-and-eu-law-coming/ #InfluencerMarketing #AdDisclosure #Sweden #DigitalFairness #EURegulations
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ICYMI: PhotobookShop hit with $39,600 ACCC fine for hiding paid influencer deals: Australia's ACCC fined PhotobookShop $39,600 for instructing influencers to hide paid partnerships and editing out negative product feedback on Instagram. https://ppc.land/photobookshop-hit-with-39-600-accc-fine-for-hiding-paid-influencer-deals/ #ACCC #influencermarketing #transparency #socialmediaethics #marketingnews