The Bad PlaceApr 1

All Content from Business Insider | OpenAI's new partner wants to build ads that can chat with you by Lucia Moses

Laura Desmond, CEO of Smartly, said ads on OpenAI will get more conversational and tailored to the individual user.Smartly

OpenAI has signed Smartly as its first creative adtech partner.Smartly's ultimate goal is to help create personalized ChatGPT ads that users can interact with.Sign up for Business Insider's weekly marketing newsletter.The advertising industry's most anticipated rollout is kicking into higher gear.

OpenAI has signed Smartly as its first adtech partner focused on improving how ads appear to users, Business Insider can exclusively report. Their work will build on an initiative OpenAI started in February to run basic ads to some users in its free and $8-a-month Go tiers. OpenAI previously announced a partnership with the adtech company Criteo, which will help brands place ads in ChatGPT.

OpenAI's slow-motion ad rolloutRead the original article on Business Insider

Read more: https://www.businessinsider.com/openai-smartly-bring-conversational-ads-to-chatgpt-2026-4

#advertising #marketing #openai #smartly #chatgpt

OpenAI's new partner wants to build ads that can chat with you

OpenAI signed Smartly as its first creative adtech partner, continuing its widely anticipated advertising rollout.

Business Insider
PPC LandMar 22
ICYMI: Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality: Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data. https://ppc.land/smartly-signs-loi-to-buy-incrmntal-adding-always-on-incrementality/ #Smartly #INCRMNTAL #DigitalMarketing #MarketingTechnology #AI
Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality

Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data.

PPC Land
PPC LandMar 21
Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality: Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data. https://ppc.land/smartly-signs-loi-to-buy-incrmntal-adding-always-on-incrementality/ #Smartly #INCRMNTAL #MarketingAI #Incrementality #DataPrivacy
Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality

Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data.

PPC Land
PPC LandMar 13
FYI: Smartly bets on Mexico City to power its global AI ad tech push: Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands. https://ppc.land/smartly-bets-on-mexico-city-to-power-its-global-ai-ad-tech-push/ #Smartly #AIE #advertising #MexicoCity #AdTech
Smartly bets on Mexico City to power its global AI ad tech push

Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands.

PPC Land
PPC LandMar 11
ICYMI: Smartly bets on Mexico City to power its global AI ad tech push: Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands. https://ppc.land/smartly-bets-on-mexico-city-to-power-its-global-ai-ad-tech-push/ #Smartly #AI #AdTech #MexicoCity #Marketing
Smartly bets on Mexico City to power its global AI ad tech push

Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands.

PPC Land
PPC LandMar 6
FYI: Smartly plugs into Amazon DSP to bring AI creative to streaming TV: Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets. https://ppc.land/smartly-plugs-into-amazon-dsp-to-bring-ai-creative-to-streaming-tv/ #Smartly #AmazonDSP #AICreative #StreamingTV #CTV
Smartly plugs into Amazon DSP to bring AI creative to streaming TV

Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.

PPC Land
PPC LandMar 4
ICYMI: Smartly plugs into Amazon DSP to bring AI creative to streaming TV: Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets. https://ppc.land/smartly-plugs-into-amazon-dsp-to-bring-ai-creative-to-streaming-tv/ #Smartly #AmazonDSP #AI #CreativeOptimization #StreamingTV
Smartly plugs into Amazon DSP to bring AI creative to streaming TV

Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.

PPC Land
PPC LandMar 3
Smartly plugs into Amazon DSP to bring AI creative to streaming TV: Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets. https://ppc.land/smartly-plugs-into-amazon-dsp-to-bring-ai-creative-to-streaming-tv/ #Smartly #AmazonDSP #AICreative #StreamingTV #PrimeVideo
Smartly plugs into Amazon DSP to bring AI creative to streaming TV

Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.

PPC Land
PPC LandNov 9
Smartly research reveals 92% of marketers say AI reshapes customer engagement: Smartly's 2026 Digital Trends Report shows 92% of marketers agree AI transforms customer engagement while precision-first marketers waste 27% less budget. https://ppc.land/smartly-research-reveals-92-of-marketers-say-ai-reshapes-customer-engagement/ #AI #CustomerEngagement #DigitalTrends #Marketing #Smartly
Smartly research reveals 92% of marketers say AI reshapes customer engagement

Smartly's 2026 Digital Trends Report shows 92% of marketers agree AI transforms customer engagement while precision-first marketers waste 27% less budget.

PPC Land
PPC LandOct 2, 2025
Smartly names three executives to leadership team: Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence. https://ppc.land/smartly-names-three-executives-to-leadership-team/ #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology
Smartly names three executives to leadership team

Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.

PPC Land