ICYMI: Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality: Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data. https://ppc.land/smartly-signs-loi-to-buy-incrmntal-adding-always-on-incrementality/ #Smartly #INCRMNTAL #DigitalMarketing #MarketingTechnology #AI

Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality: Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data. https://ppc.land/smartly-signs-loi-to-buy-incrmntal-adding-always-on-incrementality/ #Smartly #INCRMNTAL #MarketingAI #Incrementality #DataPrivacy

FYI: Smartly bets on Mexico City to power its global AI ad tech push: Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands. https://ppc.land/smartly-bets-on-mexico-city-to-power-its-global-ai-ad-tech-push/ #Smartly #AIE #advertising #MexicoCity #AdTech

ICYMI: Smartly bets on Mexico City to power its global AI ad tech push: Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands. https://ppc.land/smartly-bets-on-mexico-city-to-power-its-global-ai-ad-tech-push/ #Smartly #AI #AdTech #MexicoCity #Marketing

FYI: Smartly plugs into Amazon DSP to bring AI creative to streaming TV: Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets. https://ppc.land/smartly-plugs-into-amazon-dsp-to-bring-ai-creative-to-streaming-tv/ #Smartly #AmazonDSP #AICreative #StreamingTV #CTV

ICYMI: Smartly plugs into Amazon DSP to bring AI creative to streaming TV: Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets. https://ppc.land/smartly-plugs-into-amazon-dsp-to-bring-ai-creative-to-streaming-tv/ #Smartly #AmazonDSP #AI #CreativeOptimization #StreamingTV

Smartly plugs into Amazon DSP to bring AI creative to streaming TV: Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets. https://ppc.land/smartly-plugs-into-amazon-dsp-to-bring-ai-creative-to-streaming-tv/ #Smartly #AmazonDSP #AICreative #StreamingTV #PrimeVideo

Smartly research reveals 92% of marketers say AI reshapes customer engagement: Smartly's 2026 Digital Trends Report shows 92% of marketers agree AI transforms customer engagement while precision-first marketers waste 27% less budget. https://ppc.land/smartly-research-reveals-92-of-marketers-say-ai-reshapes-customer-engagement/ #AI #CustomerEngagement #DigitalTrends #Marketing #Smartly

Smartly names three executives to leadership team: Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence. https://ppc.land/smartly-names-three-executives-to-leadership-team/ #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology

ICYMI: Reddit launches full Smartly integration for automated campaign management: Reddit's complete Smartly platform integration enables advertisers to manage campaigns with automation tools. https://ppc.land/reddit-launches-full-smartly-integration-for-automated-campaign-management/ #Reddit #Smartly #DigitalMarketing #Advertising #MarketingAutomation