ICYMI: Smartly plugs into Amazon DSP to bring AI creative to streaming TV: Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets. https://ppc.land/smartly-plugs-into-amazon-dsp-to-bring-ai-creative-to-streaming-tv/ #Smartly #AmazonDSP #AI #CreativeOptimization #StreamingTV

Innovid launches AI tools to automate creative labeling and real-time optimization: Innovid introduces four new AI-powered features designed to eliminate manual tasks and enhance ad performance across connected TV, digital, and social channels. https://ppc.land/innovid-launches-ai-tools-to-automate-creative-labeling-and-real-time-optimization/ #Innovid #AITools #AdTech #MarketingAutomation #CreativeOptimization