PPC LandAI poised to unlock $32 billion in marketing measurement value as current systems falter: IAB report reveals 75% of marketers say attribution, incrementality and MMM underperform while half scale AI adoption despite legal and accuracy concerns. https://ppc.land/ai-poised-to-unlock-32-billion-in-marketing-measurement-value-as-current-systems-falter/ #AI #Marketing #Attribution #Incrementality #MarketingMeasurement
Yahoo DSP executive reveals how measurement and UI will reshape advertising competition: CES 2025 exposed the forces closing the gap between attribution and incrementality while agentic systems threaten DSP differentiation. https://ppc.land/yahoo-dsp-executive-reveals-how-measurement-and-ui-will-reshape-advertising-competition/ #DigitalMarketing #Advertising #Measurement #Attribution #Incrementality
IAB releases measurement framework for commerce media campaigns: IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps. https://ppc.land/iab-releases-measurement-framework-for-commerce-media-campaigns/ #IAB #CommerceMedia #DigitalMarketing #Incrementality #MediaCampaigns
IAB unveils incrementality framework for commerce media budgets: Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets. https://ppc.land/iab-unveils-incrementality-framework-for-commerce-media-budgets/ #Advertising #Marketing #Media #Commerce #Incrementality
ICYMI: Universal Ads unveils $5 million incrementality fund for e-commerce growth: A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels. https://ppc.land/universal-ads-unveils-5-million-incrementality-fund-for-e-commerce-growth/ #Ecommerce #Incrementality #Advertising #Marketing #TelevisionAds
ICYMI: Universal Ads unveils $5 million incrementality fund for e-commerce growth: A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels. https://ppc.land/universal-ads-unveils-5-million-incrementality-fund-for-e-commerce-growth/ #Ecommerce #DigitalMarketing #TelevisionAdvertising #Incrementality #AdvertisingFunds
Universal Ads unveils $5 million incrementality fund for e-commerce growth: A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels. https://ppc.land/universal-ads-unveils-5-million-incrementality-fund-for-e-commerce-growth/ #Ecommerce #DigitalMarketing #TelevisionAdvertising #Incrementality #SalesGrowth
Gianluca Campo 🇺🇦🎓 The 3rd session of the Attribution Masterclass was a blast! 🚀
Key points:
- Incrementality measures conversions or clicks that wouldn’t happen otherwise.
- MMM provides a big-picture view, analyzing historical data.
These methods address challenges like dark social, cross-device journeys, and long sales cycles.
Blog post with my notes: https://buff.ly/4eISaUR
Waitlist for the next cohort: https://buff.ly/4fxvjfD
#MarketingAttribution #DigitalAnalytics #MMM #Incrementality
