Audits in the PET industry: A missed opportunity? 🔎

Many see audits as a chore. But structured product data can do more:
It creates transparency, speeds up processes and enables innovation.

This is becoming increasingly important, particularly in the packaging industry.

Read our new article 'From audit to operational innovation'
👉🏽 https://t1p.de/xik76

#PETnology #PETIndustry #ProductData #DigitalSovereignty #Pimcore #DataArchitecture #ProductInformationManagement #PIM

Data sovereignty means more than just data availability 🔐

It means
• Control over the data model
• Integration across systems
• Transparency throughout the product lifecycle

Only then can true digital sovereignty be achieved. We’ve summarised here why this is particularly relevant for PET manufacturers.

👉 Read our article "Digital sovereignty in the PET industry” https://t1p.de/irvh1

#PETnology #PETIndustry #ProductData #DigitalSovereignty #Pimcore #DataArchitecture #ProductInformationManagement #PIM

Digital sovereignty isn’t just a buzzword ⚡️

Digital sovereignty often sounds like a political issue. For manufacturers in the PET industry, however, it’s a very practical question:

• Who controls my product data?
• Who can analyse it?
• Who decides on its structure?

This question is becoming increasingly important, particularly when it comes to sustainability data. We’ve looked at why data sovereignty is becoming a competitive issue.

👉 Read our article "Digital sovereignty in the PET industry” https://t1p.de/irvh1

#PETnology #PETIndustry #ProductData #DigitalSovereignty #Pimcore #DataArchitecture #ProductInformationManagement #PIM

Digital sovereignty in the PET industry 🤖
Thinking about processes, data and systems as a whole

Many companies believe that all they need is the right software. However, data problems are rarely purely software-related. They are architectural problems. 🛠️

True data quality can only be achieved when processes and systems are considered together. This is why we prefer to talk about data architecture rather than tools. 📊

👉 Read our new article "Digital sovereignty in the PET industry” https://t1p.de/irvh1

#PETnology #PETIndustry #ProductData #DigitalSovereignty #Pimcore #DataArchitecture #ProductInformationManagement #PIM

Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #ProductData #CTV #AI
Google's 2026 retail ad playbook: product data, CTV, and agentic commerce

Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers.

PPC Land

AI won’t fix your data.

At PETnology 2026 (10–11 June, Lake Zurich), we’re addressing the real issue: data control.

This is something that most PET manufacturers struggle with.

• Disconnected systems
• inconsistent product data
• limited scalability

We'll also explain why data architecture is the real game changer.

💡 No clean data → no scalable AI.

Learn more about our session 🔗 https://t1p.de/58bll

#PETnology #PETIndustry #DataArchitecture #DigitalSovereignty #ProductData #Pimcore #DigitalTransformation #AI #Manufacturing #Industry40

What does data DNA really mean? 🧬

Many people talk about a ‘single source of truth’. But in practice, it’s about more than that. True data DNA means:

• a consistent data model.
• clear responsibilities.
• integrated product information.
• data under your own control.

This is becoming increasingly important, particularly in the PET industry. Why? We explain this in our latest article.

👉 Link to the article https://t1p.de/tchuo

#PETnology #PETIndustry #ProductData #DigitalSovereignty #Pimcore #DataArchitecture #ProductInformationManagement #PIM

FYI: Botify's Agentic Feeds targets the product data gap in AI-driven commerce: Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail. https://ppc.land/botifys-agentic-feeds-targets-the-product-data-gap-in-ai-driven-commerce/ #AI #Ecommerce #ProductData #RetailTech #DigitalMarketing
Botify's Agentic Feeds targets the product data gap in AI-driven commerce

Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail.

PPC Land
ICYMI: Botify's Agentic Feeds targets the product data gap in AI-driven commerce: Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail. https://ppc.land/botifys-agentic-feeds-targets-the-product-data-gap-in-ai-driven-commerce/ #AI #Ecommerce #MachineLearning #DigitalMarketing #ProductData
Botify's Agentic Feeds targets the product data gap in AI-driven commerce

Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail.

PPC Land
Botify's Agentic Feeds targets the product data gap in AI-driven commerce: Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail. https://ppc.land/botifys-agentic-feeds-targets-the-product-data-gap-in-ai-driven-commerce/ #AI #Ecommerce #ProductData #RetailTech #Shopping
Botify's Agentic Feeds targets the product data gap in AI-driven commerce

Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail.

PPC Land