A majority of #adbuyers are using #generativeAI for digital #videocreation, with smaller and mid-tier brands adopting the technology at a higher rate. Generative AI is being used to create #multipleversions of the same advertisement, with visual and style changes and refining #contextualrelevance being some of the top use cases cited. https://www.marketingdive.com/news/over-half-of-ad-buyers-are-using-generative-ai-for-video-creation-iab/753048/?eicker.marketing #performance #marketing #analytics