Online Marketing Strategy ⌘Jul 29, 2025
A majority of #adbuyers are using #generativeAI for digital #videocreation, with smaller and mid-tier brands adopting the technology at a higher rate. Generative AI is being used to create #multipleversions of the same advertisement, with visual and style changes and refining #contextualrelevance being some of the top use cases cited. https://www.marketingdive.com/news/over-half-of-ad-buyers-are-using-generative-ai-for-video-creation-iab/753048/?eicker.marketing #performance #marketing #analytics
Over half of ad buyers are using generative AI for video creation: IAB

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.

Marketing Dive
Michiel de LangeNov 27, 2024
New blogpost: Urban AI making algorithmic sorting part of everyday life https://www.bijt.org/wordpress/2024/11/27/urban-ai-making-algorithmic-sorting-part-of-everyday-life/ #CommercialUrbanInterfaces #ContextualRelevance #UrbanAI
Urban AI making algorithmic sorting part of everyday life

Google Maps is adding ‘AI-powered’ recommendations to its Maps, Earth and Waze products, according to a somewhat older article on Ars Technica. By including its in-house AI Gemini, Google wants to …

Michiel de Lange