Show threadLucomoFeb 4, 2023

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#Greenlabelling
"Greenlabelling is a practice where marketers call something green or sustainable, but closer examination reveals this to be misleading"

#Greenrinsing
"Greenrinsing refers to a company regularly changing its ESG targets"

#Greenhushing
"Greenhushing is when organisations … hide their green or ESG credentials from public view to evade scrutiny"

#Greenwashing #Marketing #ClimateCrisis

Daragh Nener-LallyJan 30, 2023
Not just #greenwashing... #greencrowding, #greenlighting, #greenshifting, #greenlabelling, #greenrinsing, and #greenhushing, explained: https://www.euronews.com/green/amp/2023/01/29/what-is-greenhushing-how-to-spot-the-sophisticated-greenwashing-tactics-being-used-in-2023 #ESG
What is greenhushing? The greenwashing tactics to look out for in 2023

Greenhushing, greenshifting, greencrowding: Greenwashing is getting harder to spot. Here are the latest tactics to watch out for.

euronews