Mastodawn

Today: Greenhushing: quando le aziende scelgono il silenzio sulla sostenibilità

Dopo una stagione di accuse di greenwashing, cresce un fenomeno opposto: il greenhushing. Sempre più imprese evitano infatti di comunicare i propri impegni ambientali per timore di critiche, mentre nuove normative europee spingono verso dichiarazioni basate su dati verificabili.Negli ultimi anni...

Greenhushing: when companies choose silence on sustainability

Following a season of accusations of greenwashing, a counter phenomenon is growing: greenhushing. Increasingly, companies are avoiding communicating their environmental commitments for fear of criticism, while new European regulations are pushing towards declarations based on verifiable data. In recent years...

#Greenhushing #European

https://www.today.it/speciale/game-changer/greenhushing-aziende-scelgono-silenzio-sostenibilita.html

Greenhushing: quando le aziende scelgono il silenzio sulla sostenibilità

La credibilità della sostenibilità arriva dalla realizzazione di ciò che si afferma

Today

Ricós Jan 7

Greenhushing

"(...) when organizations implement genuine sustainability measures but choose not to disclose them publicly."

Apparently, this is a thing now. More info: https://en.wikipedia.org/wiki/Greenhushing

#greenhushing #environment #greenwashing #capitalism #climateChange #communication

Greenhushing - Wikipedia

Tino Eberl Nov 5

🟢 Was ist eigentlich #Greenwashing? Eine neue Übersichtsstudie hat 646 Definitionen ausgewertet.

Greenwashing bedeutet, dass Unternehmen sich „grüner“ darstellen, als sie wirklich sind – oft durch vage, irrelevante oder selektive Infos.

Das „Need for Balance“-Modell beschreibt auch das Gegenteil – #Greenhushing, wenn echte #Umweltleistungen bewusst unterkommuniziert werden.

https://doi.org/10.1186/s40991-025-00124-3

#Nachhaltigkeit #ESG #Unternehmenskommunikation #Klimakommunikation #GreenMarketing

What is greenwashing- a scoping review of greenwashing definitions and development of the need-for- balance model - Journal of Sustainable Business

As organizations are under increasing pressure to demonstrate environmental responsibility, concerns about greenwashing have grown considerably. Despite its significance, there is no consensus on its definition, which complicates both research and mitigation efforts. To address this gap, we conducted a scoping review of 332 articles published across 174 journals, analyzing 646 definitions of greenwashing. While terminology varies, common themes emerge, and two main types of definitions can be distinguished: outcome-oriented and process-oriented definitions. Based on our findings, we define greenwashing as a discrepancy between environmental communication and actual environmental practices, whereby organizations portray themselves, their products/services, or their processes as greener than they are; this discrepancy arises through the communication of false, vague, irrelevant, or selective information. Furthermore, we propose the ‘Need for Balance Model’, which distinguishes between greenblushing/greenhushing, on the one hand, and greenwashing, on the other.

SpringerOpen

mwc_rrd Oct 20

Is #greenhushing the new #greenwashing? Or something else entirely? Companies used to be accused of faking #sustainability via #greenwashing. Now some are hiding actual climate progress.

#climatechange #nature #conservation

https://www.anthropocenemagazine.org/2025/10/is-greenhushing-the-new-greenwashing-or-something-else-entirely/?utm_source=Anthropocene&utm_campaign=5ec0ed141b-EMAIL_CAMPAIGN_2019_10_17_02_17_COPY_01&utm_medium=email&utm_term=0_ececcea89a-5ec0ed141b-1401166426

Ground Truth Forest News Oct 3

This week’s forest news 🌳🧬

🤫 Corporations go quiet on sustainability
🔥 Post-fire reforestation gets nuanced
🤖 AI meets forest MRV
🍄 Netflix bets on fungi
🌱 Reforesting in defiance

#carbonmarkets #reforestation #greenhushing #MRV #forests #AI #fungalcredits

https://groundtruth.app/quiet-planting-ai-forest-tools-and-fungal-carbon-credits/

Quiet Planting, AI Forest Tools and Fungal Carbon Credits

From corporate greenhushing to AI forest tracking, fungal credits and tribal reforestation, this week maps where climate action takes root.

Ground Truth Forest News | Evidence-Based Forest Progress

DansLeRuSН Sep 16, 2025

« Et si, pour éviter les critiques, le plus simple était de ne rien dire ? Face à la peur du bad buzz, aux régulations renforcées et au retour d’un climat politique défavorable, de plus en plus d’entreprises optent pour le #greenhushing : une stratégie de silence sur leurs engagements écologiques. Ce repli pourrait freiner l’élan collectif dans la lutte pour le climat. »

› https://www.ladn.eu/ladn-transition/greenhushing-ou-greenwashing-deux-faces-dune-meme-piece/

#Environnement #Climat #Écologie #Buzz #Politique

Greenhushing ou greenwashing, deux faces d’une même pièce ?

De plus en plus d’entreprises pratiquent le greenhushing, préférant taire leurs engagements écologiques face au risque de bad buzz, aux régulations et à un climat politique défavorable.

L'ADN

Steffen Voß Aug 21, 2025

#GoodNews: 🌱 Greenhushing statt Greenwashing?
Viele Unternehmen reden weniger über ihre Klimaziele – aber sie handeln weiter:

✔ 84 % halten an ihren Zielen fest oder erhöhen sie
✔ Über 2/3 sind auf Kurs

Weniger Worte, mehr Taten?

via: Fix The News

https://www.economist.com/business/2025/07/29/the-remarkable-rise-of-greenhushing

#Nachhaltigkeit #Klimaziele #Greenhushing

The remarkable rise of “greenhushing”

Businesses once trumpeted their climate goals. Now they are quietly plugging away

The Economist

Speckdäne Aug 6, 2025

@grimm #Cleantech “#Greenhushing“ – das ist der #Klimatrend, den wir sehen wollen. #Dekarbonisieren, aber bitte leise. Und #Tritium für #Kernfusion, Cleantech-Fabrik-Investitionen in den USA. https://www.cleantech.ing/p/greenhushing-das-ist-der-klimatrend-den-wir-sehen-wollen-515266ad26fe805f

“Greenhushing“ – das ist der Klimatrend, den wir sehen wollen

Dekarbonisieren, aber bitte leise...Psst.

Cleantech Ing.

Juggling With Eggs Jul 28, 2025

Have you come across #GreenHushing ?

This is the new gap in accountability with businesses and organisations meeting their #NetZero and #Environmental targets.

They simply stop talking about it…

And does anyone then notice or hold them to account?

Hmmm…

Elektrizitätswerke Schönau Jul 16, 2025

Laut aktueller Umfrage investieren nur noch 16 % der Deutschen in nachhaltige Finanzprodukte. Auch weil Phänomene wie #Greenwashing und #Greenhushing das Vertrauen der Anleger:innen belasten. Immerhin: Bei den unter 30-Jährigen interessieren sich rund 80 % für nachhaltige Geldanlagen.

👉 https://t3n.de/news/nachhaltigkeit-depot-esg-immer-weniger-deutsche-interessiert-das-1697101

#Klimaschutz

Nachhaltigkeit im Depot? Immer weniger Deutsche interessiert das | t3n

Das Interesse an grünen Investments schwindet – besonders in bestimmten Alters- und Bevölkerungsgruppen. Für viele junge Menschen bleiben ökologische und ethische Kriterien aber ein wichtiges Argument bei der Geldanlage. Immer weniger Menschen achten bei der Geldanlage auf Nachhaltigkeit. Laut einer aktuellen Umfrage des Vergleichsportals Verivox investieren nur noch 16 Prozent der Befragten in nachhaltige Finanzprodukte. […]

t3n Magazin