Mastodawn

ICYMI: Google tag gateway for advertisers hits general availability on Google Cloud: Google tag gateway for advertisers reaches GA on Google Cloud Platform on June 1, 2026, enabling first-party measurement via External Application Load Balancer in GTM. https://ppc.land/google-tag-gateway-for-advertisers-hits-general-availability-on-google-cloud/ #GoogleTag #Advertising #GoogleCloud #FirstPartyData #DigitalMarketing

Google tag gateway for advertisers hits general availability on Google Cloud

Google tag gateway for advertisers reaches GA on Google Cloud Platform on June 1, 2026, enabling first-party measurement via External Application Load Balancer in GTM.

PPC Land

PPC Land 5d ago

Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #IdentityResolution #DataPrivacy #MarketingTech #FirstPartyData #DigitalMarketing

Hightouch and The Trade Desk tackle the exposure log identity problem

Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands.

PPC Land

Ashish Varghese Thomas May 27

Privacy-first marketing is no longer just about compliance — it’s becoming a competitive advantage for B2B SaaS companies. I break down a practical 5-step framework for building trust-driven campaigns without sacrificing
growth.

#B2BSaaS #PrivacyFirst #DigitalMarketing #FirstPartyData

https://ashishvarghesethomas.wordpress.com/2026/05/27/5-step-privacy-first-marketing-campaign-checklist-for-b2b-saas/?utm_source=mastodon&utm_medium=jetpack_social

5-Step Privacy-First Marketing Campaign Checklist for B2B SaaS

Learn how B2B SaaS companies can launch privacy-first marketing campaigns that build trust, improve lead quality, and support long-term growth.

Digital Marketing Insights

PPC Land May 15

FYI: Consent is the missing piece in most first-party data strategies, IAB warns: IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities. https://ppc.land/consent-is-the-missing-piece-in-most-first-party-data-strategies-iab-warns/ #Consent #DataPrivacy #FirstPartyData #MarketingStrategy #IAB

Consent is the missing piece in most first-party data strategies, IAB warns

IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities.

PPC Land

PPC Land May 13

ICYMI: Consent is the missing piece in most first-party data strategies, IAB warns: IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities. https://ppc.land/consent-is-the-missing-piece-in-most-first-party-data-strategies-iab-warns/ #FirstPartyData #DataPrivacy #MarketingStrategy #ConsentManagement #IAB

Consent is the missing piece in most first-party data strategies, IAB warns

IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities.

PPC Land

PPC Land May 12

Consent is the missing piece in most first-party data strategies, IAB warns: IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities. https://ppc.land/consent-is-the-missing-piece-in-most-first-party-data-strategies-iab-warns/ #Consent #DataPrivacy #FirstPartyData #MarketingStrategy #IAB

Consent is the missing piece in most first-party data strategies, IAB warns

IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities.

PPC Land

PPC Land May 5

FYI: Amazon Ads Data Manager: what ADM actually does and how to plug it in: Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API. https://ppc.land/amazon-ads-data-manager-what-adm-actually-does-and-how-to-plug-it-in/ #AmazonAds #DataManagement #DigitalMarketing #Advertising #FirstPartyData

Amazon Ads Data Manager: what ADM actually does and how to plug it in

Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API.

PPC Land

PPC Land May 3

ICYMI: Amazon Ads Data Manager: what ADM actually does and how to plug it in: Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API. https://ppc.land/amazon-ads-data-manager-what-adm-actually-does-and-how-to-plug-it-in/ #AmazonAds #DataManagement #ProgrammaticAdvertising #DigitalMarketing #FirstPartyData

Amazon Ads Data Manager: what ADM actually does and how to plug it in

Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API.

PPC Land

PPC Land Apr 19

FYI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces: Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals. https://ppc.land/mediavine-brings-18-000-publishers-audience-data-into-index-marketplaces/ #Mediavine #IndexMarketplaces #DigitalMarketing #AudienceData #FirstPartyData

Mediavine brings 18,000 publishers' audience data into Index Marketplaces

Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals.

PPC Land