1970s Iconic Chanel: Catherine Deneuve's Enchanting Aura

Step back to the sophisticated 70s with screen legend Catherine Deneuve, embodying timeless elegance for Chanel No. 5. ✨ A whisper of luxury from a bygone era. 💫

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“To-day I think / Only with scents”*…

We’ve considered before smell, the unsung hero of the senses. Today, Kaja Šeruga explains how scientists using chemistry, archival records, and AI are reviving the aromas of old libraries, mummies and battlefields…

We often learn about the past visually — through oil paintings and sepia photographs, books and buildings, artifacts displayed behind glass. And sometimes we get to touch historical objects or listen to recordings. But rarely do we use our sense of smell — our oldest, most primal way of learning about the environment — to experience the distant past.

Without access to odor, “you lose that intimacy that smell brings to the interaction between us and objects,” saysanalytical chemist Matija Strlič. As lead scientist of the Heritage Science Laboratory at the University of Ljubljana in Slovenia and previously deputy director of the Institute for Sustainable Heritage at University College London, Strlič has devoted his career to interdisciplinary research in the field of heritage science. Much of his work focused on the preservation and reconstruction of culturally significant scents.

Reconstructed scents can enhance museum and gallery exhibits, says Inger Leemans, a cultural historian at the Royal Netherlands Academy of Arts and Sciences. Smell can provide a more inviting entry point, especially for uninitiated visitors, because there’s far less formalized language for describing smell than for interpreting visual art or displays. Since there’s no “right way” of talking about scent, she says, “your own knowledge is as good as the others’.”

Despite their potential to enrich our understanding of history and art, smells are rarely conserved with the same care as buildings or archaeological artifacts. But a small group of researchers, including Strlič and Leemans, is trying to change that — combining chemistry, ethnography, history and other disciplines to document and preserve olfactory heritage…

Read on for the fascinating details: “Recreating the smells of history,” from @knowablemag.bsky.social.

* Edward Thomas, “Digging“

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As we take a whiff, we might recall that it was on this date in 1924 that Coco Chanel agreed with the Wertheimer brothers Pierre and Paul, directors of the perfume house Bourjois, to create a new corporate entity, Parfums Chanel, Its signature product was Chanel No. 5. She had been selling small quanitites of the scent in her boutique since 1921.

Traditionally, fragrances worn by women had fallen into two basic categories. Respectable women favored the essence of a single garden flower while sexually provocative indolic perfumes heavy with animal musk or jasmine were associated with women of the demi-monde. Chanel sought a new scent that would appeal to the flapper and celebrate the seemingly liberated feminine spirit of the 1920s. Her scent was formulated by chemist and perfumer Ernest Beaux, who designed an unprecedented olfactory architecture, a bouquet of 80 scents whose precious notes were blended with high proportions of aldehydes, organic compounds that carry a crisp, soapy, and floral citrusy scent. In late 1920, when presented with small glass vials containing sample scents numbered 1 to 5 and 20 to 24 for her assessment, she chose the fifth vial. Chanel told Beaux, “I present my dress collections on the fifth of May, the fifth month of the year and so we will let this sample number five keep the name it has already, it will bring good luck.”

The first promotion for Chanel No. 5 appeared in The New York Times on December 16, 1924– a small ad for Parfums Chanel announcing the Chanel line of fragrances available at Bonwit Teller, an upscale department store. The fragrance, of course, become a fave. An Andy Warhol subject and worn by everyone from Marilyn Monroe and Catherine Deneuve to Mad Men’s Peggy Olson, the perfume, is a foundational part of fragrance history… and still sells a bottle every 30 seconds.

source

The story of the legendary woman behind the famous fashion brand. Coco Chanel was responsible for innovations in fashion, perfume, purses, and more. My review--> #Bookthreads #BookSky #BookReview #Icongraphics #CocoChanel #GeminiBooksGroup #ChanelNo5 #NetGalley #ARCReview #GraphicBiography #France

http://bargain-sleuth.com/2025/10/29/%f0%9f%93%9aicongraphics-coco-chanel-the-graphic-novel-bookreview-geminibooksgroup-arcreview-biography-cocochanel-graphicnovel/

https://rumble.com/v70q2pq-tyla-celebrating-the-release-of-chanel.html

Tyla celebrating the release of Chanel

Linktr.ee/562AlexD

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Jean-Pierre Jeunet and Audrey Tautou: Hopefully we’ll catch another glimpse of their on-screen magic

TAGS: #JeanPierreJeunet #AudreyTautou #Amelie #Amélie #LeFabuleuxDestinDAmeliePoulain #LeFabuleuxDestinDAméliePoulain #UnLongDimancheDeFiançailles #AVeryLongEngagement #MarionCotillard #JodieFoster #César #Oscar #AcademyAward #ChanelNo5

URL: https://filmtalk.org/2015/10/30/jean-pierre-jeunet-and-audrey-tautou-hopefully-well-catch-another-glimpse-of-their-on-screen-magic/

Many many years ago when an old mate & his then girlfriend [now wife] visited me at home, she was so kind as to bring a gift for me; a bottle of Chanel No.5. I might have squealed a bit. Anyway, it smells so exquisite that i decided to only use it on special occasions. Consequently all these years later, special occasions having proved quite thin on the ground, my bottle remains little used. T'other day i chastised myself as a very silly dropbear, in that nobody will care if once i make my final fall out of my tree the bottle is still nearly full. So even today, a very ordinary humdrum one as most are, my pooterising & browsercating is most pleasantly accompanied by the luscious complex aromas of this amazing liquid. Possibly not carpe diem as such, but something, anyway.

#ChanelNo5

Camila Cabello - Chanel No. 5 | Vevo Official Live Performance - YouTube

https://www.youtube.com/watch?v=KU0i7RtZ1xM “#CamilaCabello #ChanelNo5 #Vevo” #YouTube

During the second world war, the resistance used modified Chanel No 5 bottles to carry secret messages, literally under the noses of the German occupiers. They didn’t suspect a well dressed woman carrying a luxury accessory.

10 things you might not know about Chanel No. 5:

https://topicaltens.blogspot.com/2024/03/22-march-chanel-no-5.html

#FragranceDay #Fragramce #Perfume #ChanelNo5 #Chanel