In #sweden last week people have been boycotting big supermarkets in the country in protest against the rapidly increasing grocery prices. Some call to extend the action for 3 weeks to #boycott the biggest supermarket of the country: Ica.
Although the economic effect seems to be limited, at least it started a conversation about the prices: #consumeractivism is effective.
https://www.theguardian.com/world/2025/mar/25/swedish-shoppers-boycott-supermarkets-food-prices-rise