meΒ·taΒ·phil, derJun 3, 2024

πŸ’‘ #TIL about the #Heineken World Bottle (#WOBO): In the 60's, dutch brewery tried designing #beer #bottles that could be reused as #bricks

🌐 https://rarehistoricalphotos.com/heineken-wobo-brick-bottle-story/
(find photo credits there)

lol, men.

#reuse #recycling #waste #alcohol #colonialism #neocolonialism #antilles #aruba #WhiteSaviour #architecture #design #productdesign #sustainability #bottle #construction #homebuilding #paternalism

From Bottles to Bricks: Heineken’s 1964 Effort to Build Homes with Beer Bottles - Rare Historical Photos

Discover Alfred Heineken’s innovative 1964 project turning beer bottles into bricks to build homes.

Rare Historical Photos