me·ta·phil, der

💡 #TIL about the #Heineken World Bottle (#WOBO): In the 60's, dutch brewery tried designing #beer #bottles that could be reused as #bricks

🌐 https://rarehistoricalphotos.com/heineken-wobo-brick-bottle-story/
(find photo credits there)

lol, men.

#reuse #recycling #waste #alcohol #colonialism #neocolonialism #antilles #aruba #WhiteSaviour #architecture #design #productdesign #sustainability #bottle #construction #homebuilding #paternalism

From Bottles to Bricks: Heineken’s 1964 Effort to Build Homes with Beer Bottles - Rare Historical Photos

Discover Alfred Heineken’s innovative 1964 project turning beer bottles into bricks to build homes.

Rare Historical Photos
Jun 3, 2024 at 7:45pmWeb
Show threadSusan NoakesJun 3, 2024
@metaphil In Nepal mountain villages, it is common to see beer bottles used to build fences as if they were bricks. Everything has to come in by donkey. The tourists drink the beer and the village is left with bottles. Why would you ask a donkey to carry the empties out? So people improvise.