Why Hollywood is Leveraging Gaming Platforms to Promote Movies

Hollywood is increasingly leaning on gaming platforms to promote movies, Sawhorse Productions' Nic Hill tells Variety's 'Strictly Business' podcast.

Variety

LISTEN: NBCUniversal’s Pearlena Igbokwe on the Return of Pilots, the Value of Co-Viewing, and Leveraging Broadcast and Streaming Platforms

https://fed.brid.gy/r/https://variety.com/2026/tv/news/pearlena-igbokwe-nbcuniversal-svu-variety-strictly-business-1236729572/

LISTEN: NBCUniversal’s Pearlena Igbokwe on the Return of Pilots, the Value of Co-Viewing, and Leveraging Broadcast and Streaming Platforms
#Variety #News #DailyVariety #EntertainmentMarketing2026Recap #NBCUniversal #PearlenaIgbokwe #StrictlyBusiness

https://variety.com/2026/tv/news/pearlena-igbokwe-nbcuniversal-svu-variety-strictly-business-1236729572/

NBCUniversal TV Chief Pearlena Igbokwe on the Return of Pilots

On today’s 'Strictly Business' podcast, NBCUniversal's Pearlena Igbokwe details the return of pilots and leveraging shows across NBC and Peacock.

Variety

LISTEN: Betches Media CEO Aleen Dreksler on Building a Digital Hub for Women With Comedy and Community

https://fed.brid.gy/r/https://variety.com/2026/biz/news/betches-media-aleen-dreksler-comedy-community-1236724567/

Betches Media CEO on Building a Digital Hub for Women With Comedy

On Variety's 'Strictly Business' podcast, Betches Media CEO Aleen Dreksler details the digital brand's focus on comedy and community for women.

Variety

BritBox CEO on How Success for BBC Studios’ U.S. Streamer Is Impacting Global British TV Strategy
#Variety #News #BritBox #StrictlyBusiness

https://variety.com/2026/tv/news/britbox-ceo-lynley-season-2-us-streamer-british-tv-1236703946/

BritBox CEO on Lynley Season 2, How US Streamer Impacts British TV

There's no better example of the power of BBC Studios-owned streamer BritBox than its British crime drama "Lynley."

Variety

‘Love Story’ Producers Brad Simpson and Nina Jacobson on Tackling Final Episode With JFK Jr. and Carolyn Bessette’s Fateful Flight: ‘We Didn’t Want to Be Gratuitous’

https://fed.brid.gy/r/https://variety.com/2026/tv/news/love-story-jfk-jr-brad-simpson-nina-jacobson-fx-ryan-murphy-1236701175/

‘Love Story’ Producers Brad Simpson and Nina Jacobson on Tackling Final Episode With JFK Jr. and Carolyn Bessette’s Fateful Flight: ‘We Didn’t Want to Be Gratuitous’
#Variety #News #BradSimpson #LoveStoryJohnFKennedyJrCarolynBessette #NinaJacobson #RyanMurphy #StrictlyBusiness

https://variety.com/2026/tv/news/love-story-jfk-jr-brad-simpson-nina-jacobson-fx-ryan-murphy-1236701175/

'Love Story' Producers on Finale and Tackling JFK Jr's Fateful Flight

'Love Story' producers Brad Simpson and Nina Jacobson on tackling JFK Jr.'s fateful flight in the series finale and more on 'Strictly Business' podcast.

Variety

LISTEN: Google TV Embraces Microdrama Boom With Discovery and Navigation Tools as Producers Tackle the Format: ‘We Want to Be HBO Mashed Up With TikTok’

https://fed.brid.gy/r/https://variety.com/2026/tv/news/google-tv-microdrama-juanjo-duran-tommy-harper-strictly-1236694701/