Nielsen locks in Gray Media deal worth 37% of US TV market: Multi-year agreement covers measurement across 113 DMAs using Big Data + Panel methodology as Gray Media expands sports and multicultural properties. https://ppc.land/nielsen-locks-in-gray-media-deal-worth-37-of-us-tv-market/ #Nielsen #GrayMedia #TVMarket #BigData #MediaMeasurement

Netflix commands 8.3% of total TV as streaming hits 46% market share: Nielsen's 50th monthly report reveals Netflix's strongest monthly performance as summer viewing patterns reshape television landscape. https://ppc.land/netflix-commands-8-3-of-total-tv-as-streaming-hits-46-market-share/ #Netflix #Streaming #TVMarket #NielsenReport #SummerViewing