undefined | Crypto treasury firms deserve closer attention and these four are buying opportunities, says TD Cowen
TD Cowen has begun coverage of four publicly‑traded crypto‑treasury firms—Strive, Nakamoto Holdings, The Smarter Web Company and SharpLink—each receiving a buy rating, and reaffirmed its positive stance on Strategy, the pioneer of the bitcoin‑accumulation model. Analyst Lance Vitanza said these companies represent a nascent sector that adds real value for shareholders while supporting the underlying digital‑asset ecosystems, indicating that the subsector “merits specific focus.”
All four stocks have fallen more than 50 % over the past six months amid a broader downturn in crypto prices, but TD Cowen sees substantial upside: over 100 % upside for Strive and SharpLink, about 200 % for The Smarter Web, and more than 300 % for Nakamoto. The firm argues that treasury companies can outperform spot or ETF exposure because they continuously increase crypto holdings per share, employ institutional leverage unavailable to individual investors, reinvest operating cash flows, and benefit from a self‑reinforcing “flywheel” growth loop.
Vitanza emphasized that digital assets are shifting from speculative tools to core components of the global financial system—bitcoin as “digital gold” and ether as the “picks and shovels” enabling tokenization of a potential $100 trillion of assets. In this context, well‑run digital‑asset treasury firms may provide superior long‑term exposure compared with direct holdings or exchange‑traded products, especially as institutional demand grows, exemplified by Morgan Stanley’s recent launch of a bitcoin ETF.
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