Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness https://ppc.land/marketing-models-challenged-as-mixed-media-models-fall-short-in-measuring-linear-tv-effectiveness/ #Marketing #MediaResearch #LinearTV #AttributionModels #StreamingMarket

Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness: WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances. https://ppc.land/marketing-models-challenged-as-mixed-media-models-fall-short-in-measuring-linear-tv-effectiveness/ #Marketing #MediaResearch #LinearTV #AttributionModels #StreamingMarket