FollowerspandaNov 17, 2025

In 2025, the live-streaming market (across platforms) is valued at around US $2.6 billion, with projections to hit nearly US $9.8 billion by 2033 (CAGR ~18%).

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PPC LandSep 20, 2025
Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness: WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances. https://ppc.land/marketing-models-challenged-as-mixed-media-models-fall-short-in-measuring-linear-tv-effectiveness/ #Marketing #MediaResearch #LinearTV #AttributionModels #StreamingMarket
Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness

WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances.

PPC Land