Es gibt #Oatly Hafer"milch" im ICE. Da schmeckt der Filterkaffee gleich noch viel besser.

Ich genieße die #Bahn Fahrt. Aus dem links-grün-versifften Berlin in's rechts-grün versiffte Ländle.

In Berlin funktionieren die Rolltreppen nicht, in Stuttgart....der Hauptbahnhof? Ich werde es prüfen.

In #Leipzig scheint gerade die Sonne - 🤗

Z newslettera RoślinnieJemy: "Oatly żegna się ze sloganem „Post Milk Generation” w UK. Brytyjski Sąd Najwyższy zakazał szwedzkiej marce używania słowa „mleko" w marketingu. Oatly odniosło się do tego z humorem – rozdając gadżety przed siedzibą sądu, przypomniało, że konsumenci mogą dalej korzystać z hasła ze słowem na „m”. Polecam też powrót do kampanii Oatly z 2020 , która wciąż pozostaje adekwatna do wyroku sądu oraz zakazu nazewnictwa w UE. Można się uśmiechnąć".

https://www.linkedin.com/feed/update/urn:li:activity:7438138871164506112/
https://youtu.be/xvheesBxJe8?is=tOYrIrRPiePd7ffC

#Oatly #PostMilkGeneration #lobbyantyzwierzęce

Exactly one month after the Supreme Court ruled we can't use 'Post Milk Generation' on our products, we have officially retired the slogan here in the UK. As some of you may have noticed, we haven't… | Bryan Carroll | 22 comments

Exactly one month after the Supreme Court ruled we can't use 'Post Milk Generation' on our products, we have officially retired the slogan here in the UK. As some of you may have noticed, we haven't actually used the forbidden m-word in our marketing for a while (and we're doing pretty well without it). So it felt like the right time to put the slogan out to pasture, and in true Oatly style we gave it the send off it deserved. After swinging past the Supreme Court 😉 .... our Post Milk Generation Outlet van parked up in the aptly named Cowcross Yard and we gave away the remainder of our hoodies, stickers, t-shirts & socks. And we didn't miss the opportunity to remind folk that even though we can't use the word, they still can. Whether people chose to frame it, wear it or try and explain it at dinner parties, we hope the 'illegal' merch lives on as a limited -edition cultural artefact in homes and hearts across the UK as a meaningful reminder of a chapter in the brand’s history. If you didn’t make it down and want to be part of the Post Milk Generation forevermore, there’s still a chance to get your hands on some merch - just email [email protected] to enter our prize draw* | 22 comments on LinkedIn

LinkedIn
The UK Supreme Court ruled against plant‑based producer Oatly who was defending their use of the word “milk” to market some of its oat‑based drinks in Britain. 🥛🚫 https://veganfta.com/articles/2026/02/26/oatly-loses-uk-supreme-court-battle-over-use-of-the-word-milk/ #oatly #oatmilk #plantbased

Heu vist la campanya de #publicitat d'#Oatly?

És inclusiva perquè les i els models no són estàndards de bellesa?

O us crispa la model grossa perquè sembla que li estan dient vaca?

Opinions? A la oficina de @laclaracomunicacio hi ha debat! ⛈️

Aquí trobareu un parell més de visuals: https://www.marketingdirecto.com/creacion/campanas-de-marketing/oatly-divertido-test-ciegas-leche-avena

Who drinks Oat flavoured water, or any of the other plant flavoured waters?

#oatly #OatMilk #OatWater

bbc.co.uk/news/articles/cx2gnl…

Oatly loses long-running 'milk' battle with dairy lobby

The plant-based drink maker can no longer use the term 'milk' to market its products.

BBC News
UK Supreme Court Affirms Ruling That Oatly Can’t Use ‘Milk’ In Its Almond Milk Branding

Back in 2023, we talked about a strange trademark dispute out of the UK concerning oat-based milk products. Specifically, Oatly, a large producer of oat milk, applied for a trademark in the UK for …

Techdirt

Court Says Oat Drinks Cannot Be Called "Milk"

https://newsletter.tf/oat-drink-milk-label-uk-court-2026/

The UK Supreme Court ruled that oat-based drinks, like those from Oatly, cannot be labeled or trademarked as "milk." This decision favors dairy producers and affects how plant-based drinks are sold.

#OatMilk, #UKCourt, #PlantBased, #Dairy, #Oatly

Supreme Court Rules Oat-Based Drinks Cannot Be Labeled as "Milk"

https://newsletter.tf/oat-drink-milk-label-uk-court-2026/

A UK court ruled that oat drinks cannot be called "milk," impacting how plant-based brands can market their products.

#OatMilk, #UKCourt, #PlantBased, #Dairy, #Oatly