The UK Supreme Court ruled against plant‑based producer Oatly who was defending their use of the word “milk” to market some of its oat‑based drinks in Britain. 🥛🚫 https://veganfta.com/articles/2026/02/26/oatly-loses-uk-supreme-court-battle-over-use-of-the-word-milk/ #oatly #oatmilk #plantbased

Heu vist la campanya de #publicitat d'#Oatly?

És inclusiva perquè les i els models no són estàndards de bellesa?

O us crispa la model grossa perquè sembla que li estan dient vaca?

Opinions? A la oficina de @laclaracomunicacio hi ha debat! ⛈️

Aquí trobareu un parell més de visuals: https://www.marketingdirecto.com/creacion/campanas-de-marketing/oatly-divertido-test-ciegas-leche-avena

Who drinks Oat flavoured water, or any of the other plant flavoured waters?

#oatly #OatMilk #OatWater

bbc.co.uk/news/articles/cx2gnl…

Oatly loses long-running 'milk' battle with dairy lobby

The plant-based drink maker can no longer use the term 'milk' to market its products.

BBC News
UK Supreme Court Affirms Ruling That Oatly Can’t Use ‘Milk’ In Its Almond Milk Branding

Back in 2023, we talked about a strange trademark dispute out of the UK concerning oat-based milk products. Specifically, Oatly, a large producer of oat milk, applied for a trademark in the UK for …

Techdirt

Court Says Oat Drinks Cannot Be Called "Milk"

https://newsletter.tf/oat-drink-milk-label-uk-court-2026/

The UK Supreme Court ruled that oat-based drinks, like those from Oatly, cannot be labeled or trademarked as "milk." This decision favors dairy producers and affects how plant-based drinks are sold.

#OatMilk, #UKCourt, #PlantBased, #Dairy, #Oatly

Supreme Court Rules Oat-Based Drinks Cannot Be Labeled as "Milk"

https://newsletter.tf/oat-drink-milk-label-uk-court-2026/

A UK court ruled that oat drinks cannot be called "milk," impacting how plant-based brands can market their products.

#OatMilk, #UKCourt, #PlantBased, #Dairy, #Oatly

Court Says Oat Drinks Cannot Be Called "Milk"

The UK Supreme Court has made a decision about oat drinks. They said that drinks made from oats cannot be called "milk." This is because "milk" is a word for drinks from animals. The company Oatly lost its case about using the phrase "post-milk generation" for its drinks.

https://newsletter.tf/oat-drink-milk-label-uk-court-2026/

#OatMilk, #UKCourt, #PlantBased, #Dairy, #Oatly

Court Says Oat Drinks Cannot Be Called "Milk"

The UK Supreme Court ruled that oat-based drinks, like those from Oatly, cannot be labeled or trademarked as "milk." This decision favors dairy producers and affects how plant-based drinks are sold.

bende kloefkappers...

Swedish company claims ruling is anti-competitive and ‘solely benefits Big Dairy’.

If it needs to brand as cats piss - I'll drink it before Cow lactation...

Team Oatly all the way! (gewoon nog meer gaan steunen...)
Het is plantaardige melk en dat ga ik blijven zeggen. Ook kokos'melk' verbieden dan maar?

Weg met die milieubelastende zuivel.
Weg met al dat dierenleed.

#oatly #plantbased #vegan #lobby #sustainable

https://www.theguardian.com/business/2026/feb/11/oatly-banned-from-using-word-milk-to-market-plant-based-products-in-uk

Oatly banned from using word ‘milk’ to market plant-based products in UK

Swedish company claims ruling is anti-competitive and ‘solely benefits Big Dairy’

The Guardian