Mastodawn

The Canadian Food Inspection Agency fined Loblaw-owned Fortinos in Toronto $10K for maplewashing a President-brand Rondelé cheese

https://www.cbc.ca/news/business/loblaw-fine-canadian-9.7130933
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L’Agence canadienne d’inspection des aliments a mis à l’amende Fortinos, propriété de Loblaw, à Toronto pour un montant de 10000$. Ils ont acériblanchi un fromage Rondelé de marque President.

https://ici.radio-canada.ca/nouvelle/2239728/loblaw-amende-erablanchiment-fortinos-rondele

#Toronto #Fortinos #Loblaw #Maplewashing #Érablanchiment #Acériblanchiment #BuyCanadian

Another Loblaw store fined $10K for promoting imported food as Canadian. Sobeys could be next | CBC News

The Canadian Food Inspection Agency (CFIA) is cracking down on grocery stores that promote imported food as Canadian. So far this year, the federal food regulator has issued two fines to Loblaw-owned grocery stores for this type of violation. The CFIA has also launched an investigation into labelling and advertising practices at grocer Sobeys’ head office.

CBC

ꟻꟻAИ ᗡAT 🇨🇦Feb 27

Just making sure you know, apropos of #Lays' 'made in Canada' ad, it's not about where shit is made, it's about where the money ends up.

I wonder how well that ad is being received in the States. Ha.

#maplewashing

Edwin G.

Feb 26

Broccoli slaw triggered a $10K maplewashing fine for Loblaw

https://www.cbc.ca/news/business/loblaw-superstore-fine-buy-canadian-imported-food-broccoli-slaw-9.7106279
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Une salade de brocoli a entraînée une amende d’érablanchiment de 10K$ pour Loblaw

// Article en anglais //

#Canada #MapleWashing #Acériblanchiment #Érablanshiment #Loblaw #Loblaws

The culprit behind Loblaw’s $10K fine for promoting imported food as Canadian? Broccoli slaw | CBC News

The Canadian Food Inspection Agency has provided CBC News with new details about the $10,000 fine it issued to a Loblaw-owned Superstore last month for promoting imported food as Canadian. The federal food regulator said the mislabelled product was a Loblaw-owned brand: President's Choice broccoli slaw.

CBC

Eric Lawton Feb 22

My new French word for today.
« Érablanchiment ».

Last time I was in a supermarket, they played the Canadian national anthem twice, then announced their "patriotic" signage.

#MapleWashing

Cindy Feb 20

First the 🍞💲 bread price-fixing scandal, now this...

Loblaw-owned Canadian Superstore fined for promoting imported food as "Canadian" in Toronto.

Superstore uses maple leaf advertising decals as part of an in-store display (not just in Toronto!!)

The Canadian Food Inspection Agency (CFIA):

"This created a product advertisement that is misleading to consumers regarding the origin of the product." #MapleWashing

Federal regulations state that food labels and in-store signage must be accurate and not misleading.

https://www.cbc.ca/news/business/superstore-imported-canadian-food-fine-9.7099827

Toronto Superstore fined $10K for promoting imported food as Canadian | CBC News

Canada’s food regulator has fined a Loblaw-owned store $10,000 for promoting imported food as a “Product of Canada.” The Canadian Food Inspection Agency says the Toronto store used “maple leaf advertising decals” as part of an in-store display to promote a foreign product.

CBC

Victoria Stuart 🇨🇦 🏳️‍⚧️Feb 1

"Buy Canadian? at grocery store? Beware of maple-washing 🇨🇦
https://www.cbc.ca/news/marketplace/marketplace-cheat-sheet-feb-1-2025-9.7068131

#CorporateGreed #MapleWashing #deception #capitalism

🇨🇦 #ElbowsUp #Never51 #BoycottUSA #BuyLocal #ShopCanadian #DemocraticSocialism

🇺🇲 #Christofascism #billionaires #inequality #oligarchy #SCOTUS #transgenocide #HerrTrump #Amerikkka #AmericanReich

Image: Habitant can labelled as French Canadian pea soup w. phrase "Designed in Canada" on the front.
Turn the can around, it says "Product of USA" on the other side 🤔

Looking to 'Buy Canadian' at the grocery store? Beware of maple-washing: CBC’s Marketplace Cheat Sheet | CBC News

The CBC's Marketplace rounds up the consumer and health news you need from the week.

CBC

Frank Jan 31

"Maple Washing" is basically companies mislablelling their product as "canadian" even if they're not, or only partially. #maplewashing

In this video, they found many confusing products.

One of them was labeled as:
- Canadian company since 1957
- Prepared in Canada
But was ultimately a product of the USA. You had to flip it over and read the small prints.

Furthermore, they found Australian products with VERY clear labels: indicating even the % of ingredients coming from #australia. I think that would be great for #canada to have something like that.

For now, if you want to buy canadian, the safest label to find is "Product of Canada".

https://www.youtube.com/watch?v=c-q1Fdf8Cn0

Maple washing: Where is your ‘Canadian’ food really from? | Full episode | Marketplace

YouTube

somecanuckchick Jan 30

Beware of #maplewashing. Check your products again and again and again... https://www.cbc.ca/news/marketplace/canadian-grocery-usa-9.7066424 #elbowsup #cdnpoli #polcan

Think you're buying Canadian? That grocery item may actually be from the U.S. | CBC News

The push to buy Canadian is loud and clear, but are those local-looking products the real deal? CBC Marketplace exposes how some popular foods that seem Canadian are actually made in the U.S. Experts say some patriotic packaging may confuse shoppers, a practice called "maple washing."

CBC

Brian Gordon Dec 21

RE: https://mstdn.moimeme.ca/@EdwinG/115758841540648563

This is awesome. Can it be used to describe people, too? For example, Mark Carney is a maplewasher, or Mark Carney maplewashed himself to get elected.

"Canada’s 2025 word of the year is “maplewash,” defined as the deceptive practice of making things appear more Canadian than they actually are."

#cdnpoli #Canada #mapleWashing #MapleWash