Back in the day, when I still attended school, I managed to read something extremely interesting that didn't leave my mind since then.
It was a school book about society study, which mentioned that we are moving away from age of product, to the age of information.
This may seem simple and of no importance, but seeing it unfold over the Years, and having the awareness of how much of our society is affected by what is being bought, this puts everything in perspective.
Post World War II world, between approx. 1945-1970 turned around working class, with better pay, better life conditions and better education.
After this period, when people already bought all they needed, and didn't need no more, it became clear that to sell what is being produced, things must change.
Many things did indeed change, and especially the fact that it's the selling that became the belly button of the world, thus - the product.
This is the world we know, world of buying, shopping, needing, wanting. Psychology played no small role in that, as marketing products to people and making sales was closely related to that.
After 2000s and moving forward with development of internet and online sales, we are slowly moving into the era where the new medium of sales becomes data and information. Those who see it, will not be able to unsee it, and the faster we realize it, the faster we can break free.
One of the largest companies currently are those who collect and sell data. Advertising and buying products is based on YOUR, costumer information, advertisements and algorithms. We sell virtual currencies, virtual items... Among NFTs, games and subscriptions.
Those who see it, will be able to wake up from this dream faster.
#society #informationera #productera #consumerism #bigcorp #psychology #marketing #oneprocent #rich #digital #tech #modernworld #industrialrevolution #history #education #change #politics
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