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petapixel (unofficial)Facebook Tests Hotline, A Mashup of Clubhouse and Instagram Live
Facebook has launched Hotline, a question and answer-style app that combines the features found in the popular app Clubhouse along with Instagram Live features, into a public beta test.
TechCrunch reports that Hotline, led by product developer Eric Hazzard, has been launched into beta testing by Facebook's New Product Experimentation (NPE) Team, which develops, releases, and tests new products to find out how they are perceived by the public. This new social media app takes certain features from the invitation-only audio chat room app Clubhouse -- which is currently only available on iOS -- and also from Instagram Live, where participants can use both video and audio functionality when communicating with others.
During a Hotline live stream, a listeners' section is divided between those who are just watching and those who are participating by asking questions. Participants can also upvote or downvote questions that have been asked, which can help the presenter in making a decision on which question to answer next based on what the audience is interested in. The event host can also include listeners in the conversation by pulling them onto the stage area, a popular Clubhouse feature.
When audience members join the presenter on the stage, only their profile icon and audio are enabled. A setting that switches on video has been added but is not yet functioning in the beta test according to reports. Meanwhile, the rest of the audience can react by using different emojis or by typing in new questions. Hosts can moderate the conversation by removing unwanted questions from the queue or unwanted audience members.
Unlike with Clubhouse, all events hosted on Hotline are recorded. Additionally, throughout the initial beta testing stage, Facebook teams are moderating live streams, adhering to Facebookβs Community Standards, Terms of Service, Data Policy, and the NPE Teamβs Supplemental Terms. After the event, the host will receive one mp3 and one mp4 recording of the event which can then be further uploaded to other media sharing websites.
The first person to test out Hotline in a real-life scenario was Nick Huber, a real estate investor who hosted a live stream on April 7. TechCrunch explains that Facebook chose Huber for the first test run because he fits the profile of the type of creators that Hotline is looking to appeal to, which is someone who provides value to the audience by sharing advice that can help others enhance their professional skills or finances. In this case, Huber delivered a live stream discussing investing in industrial real estate as a source of a second income.
As of now, anyone is free to join Hotline and there is no limit on the number of new members, however, this may change in the future. Facebook also notes that "NPE Team apps will change very rapidly and will be shut down if we learn that theyβre not useful to people," which helps avoid disruption to the billions of current Facebook apps users.
In comparison to its more casual competitor Clubhouse, Hotline is presented by Facebook as a more professional question and answer app which focuses on experts and industry leaders starting a conversation that can serve the audience by providing advice in different aspects of professional and personal life, while the presenter receives the benefits of increasing their brand and business presence digitally.
This is just one of the recent products that Facebook is developing to rival well-known social media apps. Earlier in February, Facebook also launched apps that resemble certain features of TikTok in BARS, a video sharing app aimed at rappers, and also Collab, which enables musicians to deliver performances virtually. That is not to mention the many additions to Instagram, such as Live Rooms. It is yet to be seen whether Hotline and other recently developed NPE Team apps pass the beta testing stage and become either publicly available stand-alone apps or are integrated within existing Facebook products.
While Hotline's look and feel strongly resembles Clubhouse's, it has some notable differences in user experience. For example, signing in requires a Twitter account -- an odd requirement considering it is a Facebook entity -- and your identity is further confirmed with a text message. These additional login steps may raise some eyebrows, as only a few days ago it was discovered that in 2019 over half a billion Facebook users' personal data was leaked. Facebook then said it would not notify those users about the breach and instead put the burden of responsibility to safeguard personal data onto its users.
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Clubhouse and Stripe Team Up to Allow Anyone to Send Speakers Cash
Clubhouse has teamed up with Stripe to launch Clubhouse Payments, a monetization feature that will allow anyone to send money directly to speakers on the platform. Even better, 100 percent of the money sent via Clubhouse Payments will go to the selected creator.
Announced by Clubhouse on its blog and tweeted by Stripe CEO Patrick Collison, the Clubhouse Payments is the first monetization feature launched by the social media upstart. While all Clubhouse participants can send money immediately, only a small test group will be able to receive them as the feature is slowly rolled out.
"All users will be able to send payments today, and weβll be rolling out the ability to receive payments in waves, starting with a small test group today," Clubhouse says. "Our hope is to collect feedback, fine-tune the feature, and roll it out to everyone soon."
You can read how to access payments and send speakers money here.
Clubhouse itself doesn't seem to be monetarily benefitting from this feature, at least at launch, and promises that all the funds sent to speakers on the platform are for the participant, minus Stripe's processing fee. That said, Engadget notes that the company did stop short of promising that it would never take a cut of the transactions once the feature becomes more widely available.
The company also says that this is one of "many" upcoming features in the pipeline that will allow creators to be paid directly in the platform, though specifics were not provided.
It's cool to see a new social platform focus first on participant income rather than internalized monetization / advertising. Excited for the burgeoning creator economy and next era of internet business models.
-- Patrick Collison (@patrickc) April 5, 2021
"It's cool to see a new social platform focus first on participant income rather than internalized monetization/advertising," Collison tweeted. "Excited for the burgeoning creator economy and next era of internet business models."
Clubhouse launched as a fun, more interactive way to host podcast-like sessions and has grown in popularity among photographers. Not to be ignored, Instagram was quick to launch its own version of Clubhouse a few months later. Called Live Rooms, the feature currently allows users to host a shared streaming session with up to three other people. To its credit, Instagram also announced that Live Rooms hosts would be able to monetize streams by encouraging listeners to purchase badges, but Clubhouse is taking that angle one step further by letting viewers send their favorite speakers straight-up cash.
Image credits: Header photo licensed via Depositphotos.
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