๐Ÿ“ง๐Ÿšซ Oh look, #Google tried to spice up our boring emails with #AMP and everyone collectively yawned. Gmail's manager whispered sweet nothings about interactive emails in 2019 while the rest of the internet was busy doing literally anything else. Fast forward, and it turns out nobody wants their inbox to be a circus. ๐ŸŽช๐Ÿ™„
https://buttondown.com/blog/whatever-happened-to-amp-email #InteractiveEmails #Yawn #InboxInnovation #EmailTrends #HackerNews #ngated
AMP and why emails are not (and should never be) interactive.

Google tried to reinvent email. Everyone said no.

Buttondown

#Business #Evolutions
10 years of email marketing rules ยท What has changed in the past decade, and what can we expect in the future? https://ilo.im/12qvrf

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#Marketing #EmailMarketing #Newsletter #AI #ML #ChannelOrchestration #ModularArchitecture #InteractiveEmails #RichContent #Content #Devices #Privacy #DarkMode