ICYMI: IAB Spain's branded content report names 7 deadly sins of the discipline: IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness. https://ppc.land/iab-spains-branded-content-report-names-7-deadly-sins-of-the-discipline/ #BrandedContent #IABSpain #MarketingEthics #ContentMarketing #CampaignQuality
IAB Spain's branded content report names 7 deadly sins of the discipline

IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness.

PPC Land
IAB Spain's 2026 digital roadmap puts AI agents at advertising's center: IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026. https://ppc.land/iab-spains-2026-digital-roadmap-puts-ai-agents-at-advertisings-center/ #IABSpain #DigitalMarketing #Advertising #AIAgents #PrivacyReforms
IAB Spain's 2026 digital roadmap puts AI agents at advertising's center

IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.

PPC Land

πŸ›‘ ΒΏCΓ³mo estΓ‘ nuestra privacidad online?

Informe #IABEspaΓ±a

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πŸ‘‰πŸ» 50% cree que ceder sus datos ayuda a personalizar la publicidad.

πŸ‘‰πŸ» 85% prefiere tener acceso gratuitos a la web a pesar de mostrar publicidad.

πŸ‘‰πŸ» 60% cree que las webs subsisten por la publicidad.

#IABspain #Marketing #MarketingDigital #PrivacidadDeDatos #PrivacidadDigital #Internautas
Fuente: IAB Spain