Mastodawn

FYI: Spain's social media users jump to 7.2 platforms - but 42% quit at least one: IAB Spain's 17th annual social media study finds 33.1 million users, 7.2 average platforms per person, TikTok Shop surging 25pp, and 87% demanding AI labels. https://ppc.land/spains-social-media-users-jump-to-7-2-platforms-but-42-quit-at-least-one/ #SocialMedia #DigitalMarketing #IABSpain #TikTokShop #UserEngagement

Spain's social media users jump to 7.2 platforms - but 42% quit at least one

IAB Spain's 17th annual social media study finds 33.1 million users, 7.2 average platforms per person, TikTok Shop surging 25pp, and 87% demanding AI labels.

PPC Land

PPC Land Apr 18

ICYMI: IAB Spain's first SSP guide exposes the 41% working media problem: IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards. https://ppc.land/iab-spains-first-ssp-guide-exposes-the-41-working-media-problem/ #IABSpain #SSPguide #ProgrammaticAdvertising #AdSpend #DigitalMarketing

IAB Spain's first SSP guide exposes the 41% working media problem

IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards.

PPC Land

PPC Land Apr 17

IAB Spain's first SSP guide exposes the 41% working media problem: IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards. https://ppc.land/iab-spains-first-ssp-guide-exposes-the-41-working-media-problem/ #IABSpain #SSP #ProgrammaticAds #AdSpend #DigitalMarketing

IAB Spain's first SSP guide exposes the 41% working media problem

IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards.

PPC Land

PPC Land Mar 15

ICYMI: IAB Spain's branded content report names 7 deadly sins of the discipline: IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness. https://ppc.land/iab-spains-branded-content-report-names-7-deadly-sins-of-the-discipline/ #BrandedContent #IABSpain #MarketingEthics #ContentMarketing #CampaignQuality

IAB Spain's branded content report names 7 deadly sins of the discipline

IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness.

PPC Land

PPC Land Jan 17

IAB Spain's 2026 digital roadmap puts AI agents at advertising's center: IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026. https://ppc.land/iab-spains-2026-digital-roadmap-puts-ai-agents-at-advertisings-center/ #IABSpain #DigitalMarketing #Advertising #AIAgents #PrivacyReforms