US pollster Stanley Greenberg once made this point to Canadian fellow pollster Frank Graves.
In short, don't get too wrapped up in ideology or worry about detailed position papers. People will ultimately vote the way their feelings tell them to vote. Time spent on getting voters to feel a certain way will pay off.

#Elections #Polling #StanleyGreenberg #FrankGraves #politics

Stan Greenberg was Bill Clinton's pollster and a good one at that. His comments to Canadian pollster Frank Graves are worth repeating.
Too many people, especially on the left, have a bizarrely elevated view of how voters make choices.
If you actually want to win, listen to Mr. Greenberg.

#StanleyGreenberg #FrankGraves #polling #WinningElections #Emotion #CanadaElection

https://www.politico.com/news/magazine/2025/04/14/canada-election-trump-polls-00286002