Google annonce le remplacement de Dynamic Search Ads par AI Max pour septembre. (C'est déjà le cas pour annoncer dans Search AI). Structure, contenu du site, tracking... deviennent critique car AI Max s'appuie sur les signaux du site. https://growth-engines.com/insights/performance/google-ai-max-search-campaigns #aimax #dynamicsearchads
AI Campaign Optimization: Google AI Max, Advantage+ & PMax

How to optimize AI-managed campaigns across Google AI Max, Meta Advantage+, and PMax. Covers creative performance reporting and budget allocation.

Growth Engines
Malvertising via Dynamic Search Ads delivers malware bonanza
Most, if not all malvertising incidents result from a threat actor either injecting code within an existing ad, or intentionally creating one. Today, we look at a different scenario where, as strange as that may sound, malvertising was entirely accidental.
The reason this happened was due to the combination of two separate factors: a compromised website and Google Dynamic Search Ads.
https://www.malwarebytes.com/blog/threat-intelligence/2023/10/malvertising-via-dynamic-search-ads-delivers-malware-bonanza #malvertizing #DynamicSearchAds #accident
Malvertising via Dynamic Search Ads delivers malware bonanza

Most, if not all malvertising incidents result from a threat actor either injecting code within an existing ad, or intentionally creating...

Malwarebytes