data activation thoughts · Sparse Thoughts

Magnite becomes first sell-side partner for Acxiom data activation

Magnite establishes industry-first integration with Acxiom for sell-side data activation, enabling advertisers to reduce costs and maximize working media spend.

StackAdapt unveils Snowflake native app for first-party data activation

First DSP to integrate Snowflake Cortex AI streamlines complex data workflows for programmatic advertising campaigns.