Magnite becomes first sell-side partner for Acxiom data activation: Magnite establishes industry-first integration with Acxiom for sell-side data activation, enabling advertisers to reduce costs and maximize working media spend. https://ppc.land/magnite-becomes-first-sell-side-partner-for-acxiom-data-activation/ #Magnite #Acxiom #DataActivation #Advertisers #SellSide