Advertising industry, a parable in two parts:

Ad industry spends a couple of decades and develops interactive, scripted tracking advertisement technology involving incredibly fast automated bidding, interest-matching, distribution, in addition to all kinds of metrics that take advantage of the 2-way communication of the internet to reinforce ads, measure their distribution and performance, and other stuff.

The only advertisement I've seen in the last year that actually interested me enough to look up the company on the internet: painted on the side of a disused tractor-trailer parked in a farmer's field near the highway I was driving on yesterday.

#advertising #marketing #fail #failure #ClickThrough #effective #effectiveness #ad #ads #useless #SlowClap #outstanding

With AI Mode, Google Search Is About to Get Even Chattier

https://fed.brid.gy/r/https://www.wired.com/story/google-ai-mode-search/

Why don't we have standard Terms of Service that are used and reused everywhere?
I'm imagining a small number of flavors of ToS, not owned by the service providers that have us click through, but owned by trusted nonprofits and public service agencies and reused by service providers.

I'm thinking of Creative Commons-like agreements, but business agreements about providing a service, not just about licensing creative works.

Then, have the company that's implementing it customize the ToS by filling in a few fields at the start: their corporate name and address, how to contact their ombudsman, list of officers, something like that.

#intellectualProperty #intellectualPropertyLaw #clickThrough #TOS #termsofuse #licensing #saas #paas #softwareLicensing #software