A Champagne By Any Other Name

The name Champagne is trademarked across the world and only means sparkling wine from the Champagne region of France. So if you dare to use the name for anything other than this, be prepared to be sued to your 15th generation descendant.

But Champagne has a nickname – bubbly. While that likely can’t be trademarked like Champagne, a derivation has been. Bubly is the line of sparkling water with different flavours.

Now let’s say at some future date that the Champagne region of France intends to use the more cutesy name, bubbly, in advertisements for their sparkling wine. But they make the mistake of spelling it bubly. Couldn’t Bubly sue big Champagne so badly that Champagne prices have to be doubled or tripled to pay for it?

It would be funny to see Champagne on the wrong side of the law.

Of course this is a two edged sword, and I wouldn’t like to see the other sparking wine makers making the same mistake and being similarly sued by Bubly.

But then maybe other sparking wine makers could advertise themselves as bubbly with a bite. Thus there would be little legal reason to sue them if they mistakenly left out a b in bubbly, as it would certainly not be the sparkling water that they are trying to use the good name of. Then perhaps things would be okay for the makers of sparkling wine.

But wait. Barq’s root beer pop has the slogan Barq’s has bite. Perhaps sparkling wine couldn’t use that as an out. They’d just be sued by a different soft drink maker. Barq’s may mean caffeine instead of alcohol but I think they would definitely have a case that could successfully be prosecuted.

So maybe the sparkling wine makers could find a word that is somewhat like bite to mean they have alcohol in them. Maybe sting would work. How does “Bubbly with a sting,” sound?

#alcohol #BarqSHasBite #BarqSRootBeer #bubbly #bubblyWithABite #bubblyWithASting #Bubly #caffeine #champagne #drinks #regionInFrance #sparklingWater #sparklingWine #suedToYour15thGenereationDescendant

I just realized what may have gone down in the RXV naming meeting. They had a viable vaccine for RSV. So maybe they wanted to name it ex RSV. But they wanted it to be shorter. So they replaced the ess sound for the ex sound. Hence, they called the vaccine RXV. Clever.

But do you want to know what was really clever advertising? Bubly using Michael Buble in their advertising. The ads made for good watching. I will only link one ad. See the rest on your own time. The possibilities for humour when your product name is very close to a likeable celebrity are entertaining.

So I think now that RXV can up their game even more. Say “Wayne Gretzky, RXV” three times fast. They are similar. Maybe we won’t make commercials as classic as the Buble ones , but they might be close.

I offered Wayne Gretzky because I know he is willing to shill for a company as he does for sports betting. Offer him up enough money and I’m sure he’s game enough for anything within reason. Check that word game. Maybe Wayne Gretzky is game for RXV. Well I’ll let the ad writers do the writing. But the possibilities are there.

Now naming a new pharmaceutical product usually involves coming up with a new word. Is there any rule stating that it can’t be close to a likeable celebrity’s name? A celebrity that you have a working agreement with? No there isn’t.

But corporations beware! These celebrities may not want to do ads with you (after the initial flurry of ads), for less than a billion dollars. After your name and their name are inextricably linked by being almost the same, no other celebrity will fit. That actually is okay for those in the medical field. That much money goes into promoting a new breakthrough drug anyhow. Maybe the corporation will pay, maybe it won’t. It depends if it needs that type of boost.

It’s my belief that Bubly was named depending on a contract with Michael Buble. This trick can be easily used for any new pharmaceutical. And the money is there. Watch for it in the future.

https://larryrusswurm.com/2024/09/07/ex-rsv/

#billionDollarContract_ #Bubly #celebrity #corporationsBeware #likeableCelebrity #MichaelBuble #newWord #RSV #RXV #vaccine #WayneGretzky