Mastodawn

madtechmag Sep 24, 2025

Half of UK consumers want brands to take a stand on social issues—half don’t. Censuswide’s CMO Report shows activism remains a risky balancing act. #CMOReport #BrandActivism

http://madtechmag.com/2025/09/24/uk-cmos-split-between-ai-adoption-and-brand-activism-censuswide-research-shows/

UK CMOs Split Between AI Adoption and BRAND ACTIVISM, Censuswide Research Shows

Censuswide’s 2025 CMO Report reveals UK marketers adopting AI at scale while facing consumer scepticism, divided opinions on brand activism, and increasing pressure to balance growth with values.

The convergence of tech and brands

Chez Tata Dedel Jun 24, 2025

Avec la campagne Flush the Hate, la marque Telekom SK et l'agence Saatchi & Saatchi France frappent fort !Un décryptage s'impose !

#flushthehate #marketingengagé #campagnechoc #stratégiedecontenu #communicationdigitale #porteursdeprojet #solopreneurs #inspirationmarketing #brandactivism #telekom #PublicitéCréative

Flush the Hate : comment Telekom transforme la haine en ligne en campagne virale

La marque Telekom et l’agence Saatchi & Saatchi signent une campagne choc contre les discours haineux. Décryptage d’une opération puissante, source d’inspiration pour les porteurs de projet.

Delphine NEIMON Conseil

Johanna Gibson Jul 2, 2023

Happening next week! A great @FilmFashionForum Tuesday 4 July, 6pm BST on fashion and brand activism. A panel of activist brands, fashion researchers, fashion lawyers, and brand and consumer behaviour specialists. It’s free! And everyone is welcome. Join us in person at Lincoln’s Inn Fields or online but make sure you register in the link! https://www.eventbrite.co.uk/e/film-fashion-forum-taking-action-tickets-662348220357 #FashionLaw #FashionActivism #BrandActivism #IntellectualProperty #Trademark #SocialJustice https://mastodon.social/@FilmFashionForum/110592644748951151

Film Fashion Forum: Taking Action!

Fashion and brand activism, in discussion with brands, consultants, practitioners, and researchers.

Eventbrite

Film Fashion Forum Jun 12, 2023

Save the date! The next Film Fashion Forum is Tuesday, 4 July, 6pm - Taking Action! brings together expertise from all different parts of the industry to discuss the important topic of fashion and brand activism, chaired by @ProfJohanna Attendance is free and available in person and online, but registration is essential. Registration opens next week, in the meantime please save the date! And we will see you at the Forum! #Fashion #FashionLaw #FashionActivism #BrandActivism

U.S. Politics in Real Time May 30, 2023

The Right’s War on Brands Is Stupid and Terrifying: The anti-LGBTQ attacks of Bud Light and Target are no mere boycotts—the aim is to intimidate companies into submission.

https://newrepublic.com/article/173073/right-wing-war-bug-light-target

#NewRepublic #RightWingWar #LGBTQAttacks #BoycottIntimidation #CorporateResistance #BrandActivism #Politics #News

The Right’s War on Brands Is Stupid and Terrifying

The anti-LGBTQ attacks of Bud Light and Target are no mere boycotts—the aim is to intimidate companies into submission.

The New Republic